Danquan 168 ການຫຸ້ມຫໍ່ເຫຼົ້າ by Chuangyi Packaging Design Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2025
Danquan 168 ການຫຸ້ມຫໍ່ເຫຼົ້າ
by Chuangyi Packaging Design Co., Ltd.
Client: Guangxi Danquan Distillery Co.,Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #172426The Design
About Danquan 168 ການຫຸ້ມຫໍ່ເຫຼົ້າ
Danquan 168 ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າຂາວ Baijiu ລົດຊາດຊອສລະດັບພຣີເມຍມ ທີ່ຜະລິດຢູ່ເມືອງນານດານ ແຂວງກວາງຊີ. ຂວດຜະລິດຈາກແກ້ວໂບໂຣຊິລິເກດຄຸນນະພາບສູງ ເຄືອບຜິວດ້ວຍໄທເທນຽມ ຂຶ້ນຮູບດ້ວຍການດຸນນູນ 3D ແລະ ການແກະສະຫຼັກດ້ວຍເລເຊີ ດ້ວຍຄວາມລະອຽດ 0.1 ມິນລີແມັດ. ພື້ນຜິວທີ່ແກະສະຫຼັກນັ້ນສະທ້ອນເຖິງຊັ້ນຫີນຕົກຕະກອນຂອງຖ້ຳຫີນປູນ ແລະ ຫັກເຫແສງເມື່ອໝູນຂວດ. ກ່ອງດ້ານນອກໃຊ້ໂຄງສ້າງແບບຊ້ອນຊັ້ນ ທີ່ສະແດງພູມທັດຖ້ຳທ້ອງຖິ່ນໃນຮູບແບບນາມມະທຳ. ບັນຈຸພັນມີຂະໜາດ 180 x 108 x 290 ມິນລີແມັດ ແລະ ເຊື່ອມໂຍງປະເພນີການບົ່ມເຫຼົ້າໃນຖ້ຳຂອງທ້ອງຖິ່ນເຂົ້າກັບຜະລິດຕະພັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Danquan 168 ການຫຸ້ມຫໍ່ເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Danquan 168 ການຫຸ້ມຫໍ່ເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Danquan 168 ການຫຸ້ມຫໍ່ເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
- Dimensions & Packaging
- 180*108*290mm
- Tags
- Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
- Production Technology
- The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
- Design Challenge
- The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
- Research
- The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
- Inspiration
- The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
- Project Duration
- The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
- Operation Flow
- The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
- Team Members
- Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao
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