ຜົນງານ Roots ຊີນ ໂດຍ Xun Zuo ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ.

ທອງສຳລິດສິ່ງພິມ· 2025

Roots ຊີນ

ໂດຍ Xun Zuo

ລູກຄ້າ: Xunzuodesign

ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ສິ່ງພິມ

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ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ

ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #172635

ເຂົ້າເບິ່ງເວັບໄຊ ເບິ່ງທີ່ A' Design Award ຂ່າວເຜີຍແຜ່ ເຄື່ອງໝາຍລາງວັນ

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ການອອກແບບ

ກ່ຽວກັບ Roots ຊີນ

ສິ່ງພິມແບບໂມດູລານີ້ປະກອບດ້ວຍຊີນຕ່າງໆ ທີ່ແຕ່ລະອັນຖືກສ້າງສັນດ້ວຍພາສາທາງສາຍຕາທີ່ສະທ້ອນເອກະລັກຂອງນັກເລົ່າເລື່ອງ ໂດຍມີຈຸດສຸມຢູ່ທີ່ຮ້ານກາເຟໃນນິວຢອກ ມັນຈັບພາບວິທີທີ່ຜູ້ເຂົ້າເມືອງໃໝ່ຊອກຫາການເຊື່ອມໂຍງແລະຄວາມຮູ້ສຶກເປັນສ່ວນໜຶ່ງ ຮູບແບບການຫຍິບແລະປິດສູນຍາກາດກະຕຸ້ນຄວາມຮູ້ສຶກເຖິງຄວາມບໍ່ຄົງທີ່ແລະຄວາມຕຶງຄຽດທາງອາລົມ ຜ່ານການບັນຍາຍສ່ວນຕົວ ໂຄງການນີ້ເປີດເຜີຍຄຸນຄ່າທາງສັງຄົມຂອງທຸລະກິດຂະໜາດນ້ອຍ ແລະ ປັບກອບມຸມມອງໃໝ່ຕໍ່ການອອກແບບທາງອາລົມໃຫ້ເປັນເຄື່ອງມືສຳລັບການສ້າງຄວາມລວມເຂົ້າ

ການຮັບຮູ້

ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ

Roots ຊີນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Roots ຊີນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Roots ຊີນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

ເບື້ອງຫຼັງການອອກແບບ

ຊຸດຂ່າວ

ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.

ຄຸນສົມບັດພິເສດ: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
ຂະໜາດ ແລະ ບັນຈຸພັນ: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
ແທັກ: Zine, Book, Ethnographic Research, Branding, Customer Experience
ເຕັກໂນໂລຊີການຜະລິດ: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
ສິ່ງທ້າທາຍດ້ານການອອກແບບ: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
ການຄົ້ນຄວ້າ: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
ແຮງບັນດານໃຈ: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
ໄລຍະເວລາໂຄງການ: An ongoing project started in August 2022. The most recent update was in July 2024.
ຂັ້ນຕອນການດຳເນີນງານ: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.