Guanshan เอกลักษณ์แบรนด์ by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2025
Guanshan เอกลักษณ์แบรนด์
by Hong Jia Min
Client: Jijia Brand Creative Studio
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
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- Verified Award Winner
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The Design
About Guanshan เอกลักษณ์แบรนด์
Guanshan ແມ່ນເອກະລັກແບຣນທີ່ຖືກສ້າງຂຶ້ນສໍາລັບຮ້ານນົມຊາ. ການອອກແບບໃຊ້ຕົວອັກສອນຈີນເປັນພື້ນຖານ ແລະ ປັບໂຄງສ້າງຂອງລາຍລັກອັກສອນແບບເສມຽນດັ້ງເດີມໃຫ້ທັນສະໄໝ ໃນຂະນະທີ່ຍັງຮັກສາຈິດວິນຍານແບບຄລາສສິກໄວ້. ໂດຍມີຮາກຖານມາຈາກສຸນທະລິຍະສາດວັດຖຸແບບຕາເວັນອອກ, ເອກະລັກນີ້ໄດ້ປະສົມປະສານພາບລັກຂອງພັດແບບຫມຶກລ້າງກັບເຄື່ອງໃຊ້ຊາ. ຮູບແບບຫລັກສະແດງໃຫ້ເຫັນພັດ ແລະ ຈອກຊາໃນອົງປະກອບທີ່ຊ້ອນທັບກັນ, ສ້າງຄວາມໝາຍສອງຊັ້ນ. ຮອຍແປງຫມຶກສະແດງເຖິງໂຄງໄມ້ໄຜ່ຂອງພັດມົນແບບດັ້ງເດີມ, ແລະ ຮູບຊົງຂອງຈອກໄດ້ແຮງບັນດານໃຈມາຈາກຖ້ວຍຊາຈຽນຈານ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Guanshan เอกลักษณ์แบรนด์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Guanshan เอกลักษณ์แบรนด์ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Guanshan เอกลักษณ์แบรนด์ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
- Dimensions & Packaging
- The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
- Tags
- Oriental, Creativity, Tea , Ink Painting, Chinese
- Production Technology
- The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
- Design Challenge
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- Research
- We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
- Inspiration
- Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
- Project Duration
- Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
- Operation Flow
- Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
- Patents
- Copyrights belong to Hong Jia Min, 2024.
- Team Members
- Hong Jia Min
- Image Credits
- Hong Jia Min
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