Ruyi Dim Dong ອັດຕະລັກສະນ໌ແບຣນຂອງຮ້ານເບເກີຣີ by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2025
Ruyi Dim Dong ອັດຕະລັກສະນ໌ແບຣນຂອງຮ້ານເບເກີຣີ
by Hong Jia Min
Client: Jijia Brand Creative Studio
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
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The Design
About Ruyi Dim Dong ອັດຕະລັກສະນ໌ແບຣນຂອງຮ້ານເບເກີຣີ
Ruyi Dim Dong ແມ່ນອັດຕະລັກສະນ໌ແບຣນສຳລັບຮ້ານເບເກີຣີ. ການອອກແບບເຊື່ອມໂຍງປະເພນີເຂົ້າໜົມອົບບູຮານເຂົ້າກັບການເຮັດເຂົ້າຈີ່ແບບເອີຣົບ. ໂລໂກ້ອີງໃສ່ລວດລາຍຕາເວັນອອກສອງຢ່າງ ຄື ມ້ວນເຈ້ຍທີ່ກຳລັງກາງອອກ ແລະ ກ່ອງຂອງຂວັນທີ່ເປີດອອກບາງສ່ວນ. ຂີດຂວາຂອງຕົວອັກສອນ Ru ຖືກປ່ຽນເປັນມ້ວນຜ້າໄໝ ເປັນສັນຍາລັກຂອງມູນເຊື້ອສາຍ. ຕົວອັກສອນ Yi ສູນເສຍອົງປະກອບຮາກສານດ້ານຊ້າຍ ເຫຼືອພຽງອົງປະກອບ Li ເຊິ່ງມີລັກສະນະຄ້າຍກັບຂອງຂວັນທີ່ກຳລັງຖືກເປີດ. ລວດລາຍໃບສົນປາກົດຢູ່ເທິງດວງຕາປະທັບ ແລະ ແຖບຄາດອ້ອມ ພິມລົງເທິງວັດສະດຸທີ່ຍືນຍົງ. ກ່ອງຂອງຂວັນນຳສະເໜີເຂົ້າໜົມອົບໃນຖານະຂອງທີ່ລະນຶກທາງວັດທະນະທຳຂອງເມືອງ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Ruyi Dim Dong ອັດຕະລັກສະນ໌ແບຣນຂອງຮ້ານເບເກີຣີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Ruyi Dim Dong ອັດຕະລັກສະນ໌ແບຣນຂອງຮ້ານເບເກີຣີ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Ruyi Dim Dong ອັດຕະລັກສະນ໌ແບຣນຂອງຮ້ານເບເກີຣີ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
- Dimensions & Packaging
- Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
- Tags
- Health, Creativity, Baking, Chinese, Oriental
- Production Technology
- The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
- Design Challenge
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- Research
- Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
- Inspiration
- The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
- Project Duration
- Designed in September 2023 for Nanning, Guangxi, China
- Operation Flow
- Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
- Patents
- Copyrights belong to Hong Jia Min, 2023.
- Team Members
- Hong Jia Min
- Image Credits
- Hong Jia Min
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