Zhen Yuan Zeng ການຫຸ້ມຫໍ່ເຫຼົ້າໄປໂຈ໋ວ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2026
Zhen Yuan Zeng ການຫຸ້ມຫໍ່ເຫຼົ້າໄປໂຈ໋ວ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng ການຫຸ້ມຫໍ່ເຫຼົ້າໄປໂຈ໋ວ
Zhen Yuan Zeng ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບເຫຼົ້າໄປໂຈ໋ວທີ່ບົ່ມໄວ້ດົນ ເຊິ່ງເປັນເຫຼົ້າພື້ນເມືອງຂອງຈີນ. ຂວດຜະລິດຈາກເຊລາມິກ ແລະ ຖືກອອກແບບເປັນຮູບຊົງໄຫເຫຼົ້າແບບດັ້ງເດີມໃນສະບັບທັນສະໄໝ. ໜ້າຕັດເລຂາຄະນິດທີ່ແມ່ນຢຳຊ່ວຍປັບປຸງຮູບຊົງຄລາສສິກໃຫ້ລະອຽດປານີດຂຶ້ນ ແລະ ຫຼຸດຄວາມໜັກທາງສາຍຕາລົງ. ຝາປິດທີ່ມີລວດລາຍຄື້ນນ້ຳສື່ເຖິງການບົ່ມເຫຼົ້າຢ່າງຊ້າໆພາຍໃນໄຫ. ຂວດຖືກຫຸ້ມດ້ວຍເຈ້ຍຊັນເຟດ ເຊິ່ງເຮັດໃຫ້ໂຄງຮ່າງນຸ້ມນວນຂຶ້ນ ແລະ ປິດບັງຮູບຊົງບາງສ່ວນ. ຜູ້ບໍລິໂພກຈະລອກເຈ້ຍອອກ ເຮັດໃຫ້ຂວດຖືກເປີດເຜີຍອອກມາເທື່ອລະຂັ້ນຕອນ. ການຫຸ້ມຫໍ່ມີຂະໜາດ 85 x 85 x 165 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Zhen Yuan Zeng ການຫຸ້ມຫໍ່ເຫຼົ້າໄປໂຈ໋ວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Zhen Yuan Zeng ການຫຸ້ມຫໍ່ເຫຼົ້າໄປໂຈ໋ວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Zhen Yuan Zeng ການຫຸ້ມຫໍ່ເຫຼົ້າໄປໂຈ໋ວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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