Congtai Huofenzi ການຫຸ້ມຫໍ່ເຫຼົ້າໄປຈິ່ວ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2026
Congtai Huofenzi ການຫຸ້ມຫໍ່ເຫຼົ້າໄປຈິ່ວ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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The Design
About Congtai Huofenzi ການຫຸ້ມຫໍ່ເຫຼົ້າໄປຈິ່ວ
Congtai Huofenzi ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບເຫຼົ້າໄປຈິ່ວຂອງຈີນ ທີ່ແນໃສ່ຜູ້ບໍລິໂພກໜຸ່ມສາວ. ແນວຄິດທາງສາຍຕາອີງໃສ່ການເຄື່ອນໄຫວຂອງນ້ຳ ແລະ ລັກສະນະທີ່ມີການເຄື່ອນໄຫວຂອງໂມເລກຸນເຫຼົ້າ ເຊິ່ງສະແດງອອກຜ່ານລວດລາຍໃຈກາງທີ່ມີຊື່ວ່າ ດວງຕາແຫ່ງພະລັງຊີວິດ (Eye of Vitality). ຂວດມີພື້ນຜິວນູນທີ່ມີຄວາມເຄື່ອນໄຫວ ແລະ ສັນຍາລັກຂອງແບຣນທີ່ຝັງໃສ່ແຜ່ນເຣຊິນ. ຮ່ອງເວົ້າທີ່ອອກແບບຕາມຮູບຮ່າງຢູ່ໃຈກາງຂວດ ຊ່ວຍໃຫ້ຈັບຖືໄດ້ຢ່າງສະດວກສະບາຍ. ກ່ອງດ້ານນອກຫຸ້ມດ້ວຍເຈ້ຍລວດລາຍໄມ້ ໃນຂະນະທີ່ເຈ້ຍພິເສດຫຼາຍຊັ້ນສ້າງເປັນລວດລາຍທີ່ໄຫຼລື່ນ ຄ້າຍຄືກັບພູຜາ ແລະ ແມ່ນ້ຳ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Congtai Huofenzi ການຫຸ້ມຫໍ່ເຫຼົ້າໄປຈິ່ວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Congtai Huofenzi ການຫຸ້ມຫໍ່ເຫຼົ້າໄປຈິ່ວ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Congtai Huofenzi ການຫຸ້ມຫໍ່ເຫຼົ້າໄປຈິ່ວ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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