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Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ by Wen Liu

Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເງິນບັນຈຸພັນ· 2026

Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category

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The Design

About Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ

Guojiao 1573 ແມ່ນການອອກແບບບັນຈຸພັນລຸ້ນຈຳກັດສຳລັບເຫຼົ້າໄປຈິ່ວຈີນລະດັບພຣີເມຍມ. ການອອກແບບໄດ້ຮັບແຮງບັນດານໃຈຈາກມັງກອນ (loong) ເຊິ່ງເປັນສັນຍາລັກມົງຄຸນໃນວັດທະນະທຳຈີນ. ການປັ້ນຮູບແບບສາມມິຕິນຳສະເໜີຮູບມັງກອນທັງໃນຂວດແລະບັນຈຸພັນດ້ານນອກ ໂດຍບາງສ່ວນຂອງຮູບຮ່າງຖືກເຊື່ອງໄວ້ພາຍໃນຮູບຊົງ. ຂວດຖືກຜະລິດດ້ວຍເຕັກນິກເຄື່ອງປັ້ນດິນເຜົາເຕົາເຜົາແບບບູຮານ ແລະປັ້ນຮູບຊົງດ້ວຍມື. ບັນຈຸພັນມີຂະໜາດ 205 x 170 x 295 ມິນລີແມັດ. ຮູບຊົງທີ່ສະຫງົບແລະປານີດເຊື້ອເຊີນຜູ້ບໍລິໂພກໃຫ້ຄົ້ນຫາແລະເປີດບັນຈຸພັນ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Guojiao 1573 ບັນຈຸພັນເຫຼົ້າໄປຈິ່ວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging
205mm*170mm*H295mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge
As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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