Chateau Loulan ບັນຈຸພັນຂວດເຫຼົ້າແວັງ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2026
Chateau Loulan ບັນຈຸພັນຂວດເຫຼົ້າແວັງ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #173417The Design
About Chateau Loulan ບັນຈຸພັນຂວດເຫຼົ້າແວັງ
Chateau Loulan ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າແວັງຂາວເຄິ່ງຫວານທີ່ມີແອລກໍຮໍຕ່ຳ ຜະລິດຢູ່ປະເທດຈີນ. ປ້າຍສະຫຼາກເຮັດຈາກໂລຫະທີ່ມີການລົງສີບາງສ່ວນ ແລະ ພື້ນຜິວແບບຝ້າດ້ານ ໂດຍສະແດງພາບຮູບບຸກຄົນໃນຕຳນານທີ່ຮູ້ຈັກກັນໃນນາມ ສາວງາມແຫ່ງໂລວລານ (Loulan Beauty). ລວດລາຍສະຫຼັກເຈາະທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກເຕັກນິກຂາວບິນ (flying white) ຂອງການຂຽນຕົວອັກສອນວິຈິດຈີນ ສ້າງເປັນປ່ອງໜ້າຕ່າງເຄິ່ງໂປ່ງໃສທີ່ເຜີຍໃຫ້ເຫັນສີຂອງເຫຼົ້າແວັງຢູ່ພາຍໃນ. ເສັ້ນຝີແປງອັກສອນວິຈິດຢູ່ສ່ວນລຸ່ມຂອງຂວດ ຊວນໃຫ້ນຶກເຖິງພູມທັດທະເລຊາຍຂອງໂຮງງານຜະລິດເຫຼົ້າແວັງ. ຂວດມີຂະໜາດ 76 x 76 x 300 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Chateau Loulan ບັນຈຸພັນຂວດເຫຼົ້າແວັງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Chateau Loulan ບັນຈຸພັນຂວດເຫຼົ້າແວັງ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Chateau Loulan ບັນຈຸພັນຂວດເຫຼົ້າແວັງ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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