A Moment of Joy ບັນຈຸພັນເຫຼົ້າ by Weijun Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2026
A Moment of Joy ບັນຈຸພັນເຫຼົ້າ
by Weijun Xu
Client: Weijun Xu
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
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The Design
About A Moment of Joy ບັນຈຸພັນເຫຼົ້າ
A Moment of Joy ແມ່ນການອອກແບບບັນຈຸພັນເຫຼົ້າທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກດອກບ໊ວຍ ເຊິ່ງເປັນສັນຍາລັກຂອງຄວາມທົນທານແລະຄວາມລະອຽດອ່ອນ. ຂວດຜະລິດຈາກແກ້ວໃສ ຂຶ້ນຮູບດ້ວຍຂະບວນການຫຼໍ່ຂຶ້ນຮູບຊິ້ນດຽວດ້ວຍອຸນຫະພູມສູງ ທີ່ສ້າງພື້ນຜິວໂຄ້ງທີ່ລຽບນຽນແລະຕໍ່ເນື່ອງ. ຝາປິດຜະລິດຈາກວັດສະດຸດຽວກັນ ແລະມີຮູບຊົງດອກບ໊ວຍທີ່ຕໍ່ຂະຫຍາຍຈາກຮູບຊົງຂອງຂວດ. ຕົວຂວດທີ່ໃສເຮັດໃຫ້ເຫັນຂອງແຫຼວທີ່ຢູ່ພາຍໃນ ແລະຫັກເຫແສງແລະເງົາ. ກ່ອງດ້ານນອກໃຊ້ເຈ້ຍທີ່ເປັນມິດກັບສິ່ງແວດລ້ອມ ພ້ອມລວດລາຍນູນທີ່ລະອຽດອ່ອນ. ຮູບແບບມິນິມອນລິສນີ້ ປະສົມປະສານພາບລັກສະນະຕາເວັນອອກເຂົ້າກັບການອອກແບບສະໄໝໃໝ່.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
A Moment of Joy ບັນຈຸພັນເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. A Moment of Joy ບັນຈຸພັນເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. A Moment of Joy ບັນຈຸພັນເຫຼົ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
- Dimensions & Packaging
- Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm - Tags
- Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
- Production Technology
- The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
- Design Challenge
- The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
- Research
- This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
- Inspiration
- Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
- Project Duration
- The project finished in December 2024 in Guiyang.
- Operation Flow
- The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
- Team Members
- Weijun Xu
- Image Credits
- Weijun Xu
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