Hellenic Routes ຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2026
Hellenic Routes ຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້
Client: Elgeka
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #176528The Design
About Hellenic Routes ຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້
Hellenic Routes ແມ່ນຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້ ຊຶ່ງຖືກອອກແບບໃຫ້ເປັນຂອງທີ່ລະລຶກທາງວັດທະນະທຳ. ຂວດແກ້ວຮູບສີ່ຫລ່ຽມນີ້ມີຮູບຊົງແປຄ້າຍຄືປຶ້ມ ຊຶ່ງເຮັດໃຫ້ການຖືຈັບແລະການເກັບຮັກສາສະດວກຂຶ້ນ. ປ້າຍສະຫລາກຖືກອອກແບບໃນຮູບແບບຂອງສະແຕັມໄປສະນີ ແລະສະແດງເຄື່ອງນຸ່ງພື້ນເມືອງຕາມນິທານພື້ນບ້ານທີ່ກ່ຽວພັນກັບເຂດການຜະລິດເຫລົ້າແວງຂອງປະເທດກຣີກ. ເຈ້ຍຄຸນນະພາບສູງທີ່ມີພື້ນຜິວແບບມີໂຄງສ້າງ ແລະການພິມທີ່ລະອຽດ ຊ່ວຍເນັ້ນພາບແຕ້ມເຄື່ອງນຸ່ງພື້ນເມືອງແລະອົງປະກອບຂອງກອບຮູບ. ຂວດມີຂະໜາດຄວາມກວ້າງ 96 ມມ, ຄວາມເລິກ 42 ມມ ແລະຄວາມສູງ 175 ມມ. ຮູບຊົງຂອງມັນເຊີນຊວນໃຫ້ນຳກັບມາໃຊ້ໃໝ່ເປັນຂອງສະສົມ ຫລືວັດຖຸປະດັບຕົກແຕ່ງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Hellenic Routes ຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Hellenic Routes ຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hellenic Routes ຂວດເຫລົ້າແວງທີ່ນຳກັບມາໃຊ້ໃໝ່ໄດ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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