ຜົນງານ Longpai Soy Sauce ການຫຸ້ມຫໍ່ຊີອິ້ວ ໂດຍ Wen Liu ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2026
Longpai Soy Sauce ການຫຸ້ມຫໍ່ຊີອິ້ວ
ໂດຍ Wen Liu
ລູກຄ້າ: Longpai Food Co., Ltd.
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #176984ການອອກແບບ
ກ່ຽວກັບ Longpai Soy Sauce ການຫຸ້ມຫໍ່ຊີອິ້ວ
Longpai Soy Sauce ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຊີອິ້ວລະດັບພຣີເມຍມທີ່ມີຈຸດປະສົງສຳລັບການປຸງແຕ່ງອາຫານແບບຜັດຕາມສະໄຕລ໌ຫູໜານ. ຂວດຜະລິດຈາກແກ້ວໃສ ແລະ ມີຂະໜາດ 73.5 x 73.5 x 217.5 ມິນລີແມັດ. ປ້າຍກະດາດສ້າງຄວາມກົງກັນຂ້າມກັບແກ້ວ ແລະ ນຳສະເໜີລວດລາຍທາງວັດທະນະທຳທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກອາຫານຫູໜານ ແລະ ຈາກວິທີການໝັກໃນໄຫຂະໜາດນ້ອຍ ແລະ ການຕາກແດດແບບດັ້ງເດີມ. ຮູບຊົງຂອງຂວດຖືກອອກແບບໃຫ້ຈັບໄດ້ໝັ້ນຄົງ ແລະ ຄວບຄຸມການຖອກໄດ້ດີໃນລະຫວ່າງການປຸງແຕ່ງອາຫານທີ່ໄວ. ການອອກແບບນີ້ເຊື່ອມໂຍງຜະລິດຕະພັນເຂົ້າກັບບໍລິບົດຂອງການປຸງແຕ່ງອາຫານ ແລະ ຊ່ວຍເພີ່ມການຈົດຈຳໄດ້ໃນຊັ້ນວາງສິນຄ້າຂາຍຍ່ອຍ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Longpai Soy Sauce ການຫຸ້ມຫໍ່ຊີອິ້ວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Longpai Soy Sauce ການຫຸ້ມຫໍ່ຊີອິ້ວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Longpai Soy Sauce ການຫຸ້ມຫໍ່ຊີອິ້ວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 73.5mm x 73.5mm x 217.5mm
- ແທັກ
- Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
- ເຕັກໂນໂລຊີການຜະລິດ
- The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
- ການຄົ້ນຄວ້າ
- This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences. - ແຮງບັນດານໃຈ
- This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
- ໄລຍະເວລາໂຄງການ
- Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd. - ຂັ້ນຕອນການດຳເນີນງານ
- The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
- ສະມາຊິກທີມ
- Creative Director: Wen Liu
Design Execution: Shaokun Xiao
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
