Heritage Wrap Beverage Packaging ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ by Kazuo Fukushima and Aya Tanaka is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2026
Heritage Wrap Beverage Packaging ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ
by Kazuo Fukushima and Aya Tanaka
Client: Meiji China Investment Co.,Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Heritage Wrap Beverage Packaging ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ
ເນື້ອໃນ: ການອອກແບບບັນຈຸພັນເຄື່ອງດື່ມນີ້ໄດ້ຕີຄວາມໝາຍໃໝ່ໃຫ້ກັບຊາດໍາລາເຕ້ແບບຄລາສສິກຜ່ານການສະແດງອອກທາງກຣາຟິກແບບຮ່ວມສະໄໝ. ລວດລາຍປະດັບແບບດັ້ງເດີມຖືກນໍາມາແປຮູບເປັນລາຍຫໍ່ທີ່ຕໍ່ເນື່ອງ ເຊິ່ງເພີ່ມຄວາມໂດດເດັ່ນຈາກທຸກມຸມມອງ ໃນຂະນະທີ່ສ້າງກະແສການເບິ່ງເຫັນທີ່ມີຈັງຫວະ. ປ້າຍສະຫຼາກກາງທີ່ມີໂຄງສ້າງສ້າງຄວາມຊັດເຈນ ແລະ ລໍາດັບຊັ້ນ ໂດຍສ້າງຄວາມສົມດຸນລະຫວ່າງຄວາມອຸດົມສົມບູນຂອງການຕົກແຕ່ງ ກັບຄວາມສາມາດໃນການອ່ານ. ການອອກແບບໃຫ້ການປະກົດຕົວທີ່ປານີດແຕ່ເຂົ້າເຖິງໄດ້ງ່າຍ ຮັບປະກັນການຈົດຈໍາໄດ້ດີຢູ່ເທິງຊັ້ນວາງ ແລະ ຄວາມສອດຄ່ອງທາງສາຍຕາໃນສະພາບແວດລ້ອມການຄ້າປີກທີ່ຫຼາກຫຼາຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Heritage Wrap Beverage Packaging ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Heritage Wrap Beverage Packaging ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Heritage Wrap Beverage Packaging ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນເຄື່ອງດື່ມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Dimensions & Packaging
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - Tags
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- Production Technology
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Design Challenge
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Research
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - Inspiration
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Project Duration
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Operation Flow
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Team Members
- Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
- Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
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