ຜົນງານ Horse Year ບັນຈຸພັນທູບຫອມແບບແທ່ງ ໂດຍ Bingran Zhao ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2026
Horse Year ບັນຈຸພັນທູບຫອມແບບແທ່ງ
ໂດຍ Bingran Zhao
ລູກຄ້າ: BeiHang University
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #179810ການອອກແບບ
ກ່ຽວກັບ Horse Year ບັນຈຸພັນທູບຫອມແບບແທ່ງ
ປີມ້າ (Horse Year) ແມ່ນຊຸດບັນຈຸພັນສຳລັບທູບຫອມແບບແທ່ງ. ການອອກແບບເນັ້ນໃສ່ຕົວອັກສອນຈີນແບບຈວນຊູ (ອັກສອນປະທັບຕາ) ຄຳວ່າມ້າ, ປະສົມປະສານກັບພາສາເສັ້ນສາຍຂອງຍັນຕ໌ລັດທິເຕົ໋າ ແລະ ລວດລາຍຄວັນ. ຫ້າແບບປ່ຽນສີຕາມວົງຈອນສີທີ່ອີງໃສ່ທາດທັງຫ້າ ຄື ໂລຫະ, ນ້ຳ, ໄມ້, ໄຟ ແລະ ດິນ. ກ່ອງທັງຫ້າສາມາດວາງຮຽງຄຽງກັນເພື່ອປະກອບເປັນຮູບມ້າກຳລັງແລ່ນຢ່າງວ່ອງໄວ. ຖາດດ້ານໃນສາມາດດຶງອອກມາເພື່ອເປີດເຜີຍທູບຫອມ ແລະ ຂໍ້ຄວາມອວຍພອນ. ກະດາດແຂງບໍ່ເຄືອບຜິວ, ນ້ຳໝຶກຈາກຖົ່ວເຫຼືອງ ແລະ ຖາດເຍື່ອກະດາດຂຶ້ນຮູບ ຊ່ວຍສະໜັບສະໜູນການນຳກັບມາໃຊ້ໃໝ່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Horse Year ບັນຈຸພັນທູບຫອມແບບແທ່ງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Horse Year ບັນຈຸພັນທູບຫອມແບບແທ່ງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Horse Year ບັນຈຸພັນທູບຫອມແບບແທ່ງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Width 160 mm × Depth 40 mm × Height 70 mm
- ແທັກ
- Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
- ເຕັກໂນໂລຊີການຜະລິດ
- The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
- ການຄົ້ນຄວ້າ
- This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
- ແຮງບັນດານໃຈ
- Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
- ໄລຍະເວລາໂຄງການ
- The project started in May 2025 in Beijing China and finished in November 2025.
- ຂັ້ນຕອນການດຳເນີນງານ
- Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative. - ສິດທິບັດ
- Bingran Zhao
- ເຄຣດິດຮູບພາບ
- Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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