Sushico ການອອກແບບຫຸ້ມຫໍ່ by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2026
Sushico ການອອກແບບຫຸ້ມຫໍ່
Client: Sushico
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #180080The Design
About Sushico ການອອກແບບຫຸ້ມຫໍ່
ໃນຖານະທີ່ເປັນເຄືອຮ້ານອາຫານຕາເວັນອອກໄກທີ່ທຳອິດ ແລະ ແຜ່ຫຼາຍທີ່ສຸດໃນປະເທດຕວກກີ, ການອອກແບບຫຸ້ມຫໍ່ຂອງ Sushico ໄດ້ຕີຄວາມໝາຍແກ່ນແທ້ຂອງແບຣນຄືນໃໝ່ຜ່ານມຸມມອງໃໝ່, ໂດຍສ້າງພາສາທາງສາຍຕາທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກປັດຊະຍາ ແລະ ສັນຍະລັກຂອງຕາເວັນອອກໄກ. ຄວາມງາມແບບອາຊີຖືກເຮັດໃຫ້ທັນສະໄໝຜ່ານພາບປະກອບທີ່ອີງໃສ່ຕົວອັກສອນຄັນຈິແບບກຳນົດເອງ, ແຕ່ລະອັນບອກເລົ່າເລື່ອງລາວຂອງມັນເອງ. ໂທນສີຮ່ວມສະໄໝ, ນຳໂດຍສີແດງແບບຍີ່ປຸ່ນ, ແລະ ການເລືອກໃຊ້ຕົວພິມຢ່າງລະມັດລະວັງທີ່ສອດຄ່ອງກັບຈິດວິນຍານຂອງແບຣນ, ເຮັດໃຫ້ລະບົບທີ່ລຽບງ່າຍແຕ່ມີພະລັງສົມບູນແບບ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Sushico ການອອກແບບຫຸ້ມຫໍ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Sushico ການອອກແບບຫຸ້ມຫໍ່ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Sushico ການອອກແບບຫຸ້ມຫໍ່ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
- Dimensions & Packaging
- Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm - Tags
- Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
- Production Technology
- The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
- Design Challenge
- The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
- Research
- The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
- Inspiration
- The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
- Project Duration
- 2025 Turkey, İstanbul
- Patents
- Copyrights belong to Sushico 2025
- Image Credits
- Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.
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