The Seven Moons ບັນຈຸພັນກ່ອງຂອງຂວັນ by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2026
The Seven Moons ບັນຈຸພັນກ່ອງຂອງຂວັນ
by Hangzhou Furrytail Technology Co., Ltd
Client: Hangzhou Furrytail Technology Co., Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
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The Design
About The Seven Moons ບັນຈຸພັນກ່ອງຂອງຂວັນ
The Seven Moons ແມ່ນບັນຈຸພັນກ່ອງຂອງຂວັນສຳລັບຊຸດອາຫານສັດລ້ຽງຫຼາກຫຼາຍລົດຊາດເຈັດລົດຊາດ. ຮູບວົງມົນແມ່ນອົງປະກອບທາງສາຍຕາຫຼັກ ທີ່ເຫັນໄດ້ໃນກະປ໋ອງຮູບກົມ, ພາບແຕ້ມດວງເດືອນທີ່ກຳລັງລະລາຍ ແລະ ໂທນສີຄືນເດືອນຫງາຍ. ກ່ອງດ້ານນອກ ແລະ ແຖບຮັດກ່ອງ ຜະລິດຈາກເຈ້ຍທີ່ສາມາດນຳກັບມາໃຊ້ຄືນໄດ້ ເຄືອບດ້ວຍຟິມດ້ານ ທີ່ຊ່ວຍຫຼຸດແສງສະທ້ອນ. ພາຍໃນບັນຈຸກະປ໋ອງອາລູມິນຽມເກຣດອາຫານເຈັດກະປ໋ອງ, ແຕ່ລະກະປ໋ອງພິມດ້ວຍພາບແຕ້ມລົດຊາດທີ່ສົມຈິງ ໂດຍໃຊ້ການພິມອອບເຊັດສີ່ສີ. ແຖບຮັດກ່ອງທີ່ຖອດອອກໄດ້ ມີບັດແຊກຮູບດວງເດືອນ ເຊິ່ງສາມາດເກັບໄວ້ເປັນຂອງທີ່ລະນຶກໃນເທດສະການໄດ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
The Seven Moons ບັນຈຸພັນກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. The Seven Moons ບັນຈຸພັນກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. The Seven Moons ບັນຈຸພັນກ່ອງຂອງຂວັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
- Tags
- Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
- Production Technology
- The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
- Design Challenge
- The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
- Research
- In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
- Inspiration
- Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
- Project Duration
- The project started in April 2025. The product was launched in September 2025.
- Operation Flow
- The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
- Team Members
- Shuning Lian
Shengdian Zhou
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