Mountain River and Sage ບັນຈຸພັນຊຸດຂອງຂວັນເຫຼົ້າໄປຈິວ by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2026
Mountain River and Sage ບັນຈຸພັນຊຸດຂອງຂວັນເຫຼົ້າໄປຈິວ
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Mountain River and Sage ບັນຈຸພັນຊຸດຂອງຂວັນເຫຼົ້າໄປຈິວ
Mountain River and Sage ແມ່ນການອອກແບບບັນຈຸພັນຊຸດຂອງຂວັນສຳລັບເຫຼົ້າໄປຈິວ ເຊິ່ງເປັນເຫຼົ້າກັ່ນຂອງຈີນ. ປອກຫຸ້ມດ້ານນອກເຮັດຈາກເຈ້ຍອາດສີຂາວແບບດ້ານ ພ້ອມລວດລາຍປັ໊ມຟອຍສີທອງແດງແບບມິນິມອລ. ພາຍໃນມີກ່ອງແບບໜັງສືບູຮານ (codex) ທີ່ເຮັດຈາກໄມ້ວິສະວະກຳຫຸ້ມດ້ວຍວີເນຍໄມ້ໂອ໊ກ ເປີດອອກຄືກັບປຶ້ມ. ຝາດ້ານໃນເປີດຄີ່ອອກເປັນຮູບແຕ້ມພາໂນຣາມາຂອງພູຫຼວງໄທ່ຊານ ແລະ ແມ່ນ້ຳເຫຼືອງ ພິມລົງເທິງເຈ້ຍທີ່ມີພື້ນຜິວສຳຜັດ ເຊິ່ງເປັນກອບໃຫ້ແກ່ຂວດເຫຼົ້າສາມຂວດ ແລະ ໃບຢັ້ງຢືນ. ການອອກແບບນີ້ໄດ້ຮັບແຮງບັນດານໃຈຈາກພູມສາດວັດທະນະທຳຂອງແຂວງຊານຕົງ. ແນວທາງແບບມິນິມອລ ແລະ ທັນສະໄໝ ໄດ້ມາແທນທີ່ຮູບແບບຍ້ອນຍຸກທີ່ພົບເຫັນທົ່ວໄປໃນບັນຈຸພັນເຫຼົ້າ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Mountain River and Sage ບັນຈຸພັນຊຸດຂອງຂວັນເຫຼົ້າໄປຈິວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Mountain River and Sage ບັນຈຸພັນຊຸດຂອງຂວັນເຫຼົ້າໄປຈິວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Mountain River and Sage ບັນຈຸພັນຊຸດຂອງຂວັນເຫຼົ້າໄປຈິວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
- Dimensions & Packaging
- Length 300mm x Width 240mm x Height 190mm
- Tags
- Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
- Production Technology
- The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
- Design Challenge
- How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
- Research
- This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
- Inspiration
- The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
- Project Duration
- The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
- Operation Flow
- Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation. - Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
- Image Credits
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