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Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ by Dheeraj Bangur

Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເຫຼັກບັນຈຸພັນ· 2026

Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ

by Dheeraj Bangur

Client: Brandsthan

A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category

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Colors

The Design

About Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ

ການຫຸ້ມຫໍ່ຊາ Twiggle ແມ່ນລະບົບພາບທີ່ເປັນເອກະພາບ ອອກແບບສຳລັບຊາຊົງສະໝຸນໄພສີ່ຊະນິດ: ດອກກະເຈົ້ຽບ, ດອກຄາໂມມາຍ, ຫົວສິງໄຄ ແລະ ໃບໝິນ. ແຕ່ລະຊະນິດຖືກແຍກຄວາມແຕກຕ່າງຜ່ານຊຸດສີສະເພາະ ແລະ ຮູບແຕ້ມພຶກສາສາດທີ່ລະອຽດ ເຮັດໃຫ້ສາມາດລະບຸຜະລິດຕະພັນໄດ້ຢ່າງຊັດເຈນ. ຕົວອັກສອນທີ່ໜາເດັ່ນຊ່ວຍປັບປຸງການອ່ານໃຫ້ງ່າຍຂຶ້ນ, ໃນຂະນະທີ່ໂຄງສ້າງການຈັດວາງຈັດລະບຽບຂໍ້ມູນຢ່າງມີປະສິດທິພາບ. ອົງປະກອບທີ່ສົມດຸນສ້າງການປະກົດຕົວທີ່ໜັກແໜ້ນເທິງຊັ້ນວາງ ແລະ ຄວາມຕໍ່ເນື່ອງທາງພາບຕະຫຼອດທັງຊຸດ, ສົ່ງຜົນໃຫ້ໄດ້ວິທີການຫຸ້ມຫໍ່ທີ່ມີຊີວິດຊີວາແຕ່ເປັນລະບຽບ ເຊິ່ງເສີມສ້າງການຈົດຈຳ ແລະ ຄວາມແຕກຕ່າງ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Twiggle ການຫຸ້ມຫໍ່ຊາສະໝຸນໄພ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Dimensions & Packaging
Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Tags
Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Production Technology
Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Design Challenge
The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Research
Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Inspiration
The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Project Duration
The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Operation Flow
Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.

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