Cistanche Desertico ບັນຈຸພັນເຄື່ອງດື່ມ by Lei Wen is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2026
Cistanche Desertico ບັນຈຸພັນເຄື່ອງດື່ມ
by Lei Wen
Client: Tocreate Brand
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #182731The Design
About Cistanche Desertico ບັນຈຸພັນເຄື່ອງດື່ມ
Cistanche Desertico ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຄື່ອງດື່ມຈາກພືດທີ່ຜະລິດດ້ວຍເປັບໄທດ໌ຈາກພືດ cistanche deserticola. ບັນຈຸພັນເປັນກ່ອງຂະໜາດກະທັດຮັດທີ່ໃສ່ໃນກະເປົາໄດ້ຢ່າງງ່າຍດາຍ. ໂຄງສ້າງມີນ້ຳໜັກເບົາແລະເປັນແບບໂມດູລາ ດັ່ງນັ້ນເຄື່ອງດື່ມທີ່ຢູ່ພາຍໃນສາມາດເອົາອອກໄດ້ດ້ວຍການເປີດພຽງຂັ້ນຕອນດຽວ. ກ່ອງຜະລິດຈາກກະດາດແຂງສີຂາວພ້ອມການປັ໊ມຟອຍທອງ ເຊິ່ງສະໜັບສະໜູນຮູບແບບພາບລັກທີ່ຮຽບງ່າຍແລະເປັນທາງການ. ການອອກແບບນີ້ຫຼີກໜີຈາກຮູບລັກສະນະທີ່ໜັກໜ່ວງຂອງບັນຈຸພັນຢາບຳລຸງແບບດັ້ງເດີມ ແລະຕອບສະໜອງນິໄສປະຈຳວັນຂອງພະນັກງານຫ້ອງການໜຸ່ມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Cistanche Desertico ບັນຈຸພັນເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Cistanche Desertico ບັນຈຸພັນເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Cistanche Desertico ບັນຈຸພັນເຄື່ອງດື່ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Dimensions & Packaging
- 230*158*145毫米
- Tags
- Big health brands, plant-based beverages, packaging design
- Production Technology
- White cardboard box with gold foil stamping.
- Design Challenge
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Research
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - Inspiration
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Project Duration
- The project will be launched in 2025 and enter the production and sales phase.
- Operation Flow
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Patents
- donge ejiao
- Team Members
- LEO
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