ຜົນງານ Rock Rhyme Tea ການຫຸ້ມຫໍ່ຊາ ໂດຍ Yu Hsin Tseng ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2026
Rock Rhyme Tea ການຫຸ້ມຫໍ່ຊາ
ໂດຍ Yu Hsin Tseng
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #183194ການອອກແບບ
ກ່ຽວກັບ Rock Rhyme Tea ການຫຸ້ມຫໍ່ຊາ
Rock Rhyme Tea ແມ່ນການອອກແບບຫຸ້ມຫໍ່ສຳລັບຊາຫີນອູ່ອີ (Wuyi Rock Tea) ຊຶ່ງເປັນຊາອູຫລົງຂອງຈີນ. ການອອກແບບໄດ້ຮັບແຮງບັນດານໃຈຈາກຕົ້ນຊາທີ່ເຕີບໃຫຍ່ໃນຮອຍແຕກຂອງໜ້າຜາ. ພື້ນຜິວສີເທົາຄືຫີນຖືກປະສົມປະສານກັບອົງປະກອບການພິມແກະໄມ້ສະໄໝລາຊະວົງຊົ່ງ ແລະ ຮອຍພູ່ກັນແບບທັນສະໄໝ. ຊຸດນີ້ປະກອບດ້ວຍກະປ໋ອງໃສ່ຊາ, ຊຸດຂວດຊາຊົງເຢັນ ແລະ ປຶ້ມນ້ອຍທີ່ອະທິບາຍຂັ້ນຕອນຫັດຖະກຳດັ້ງເດີມສິບສອງຂັ້ນຕອນ. ວັດສະດຸນ້ຳໜັກເບົາຮຽນແບບຮູບລັກສະນະຂອງຫີນແທ້, ໃນຂະນະທີ່ກະປ໋ອງດ້ານໃນໃຊ້ວັດສະດຸກັນຄວາມຊຸ່ມ ແລະ ກັນແສງ. ສາຍຫິ້ວເຊືອກປ່ານຖັກດ້ວຍມືເຮັດໃຫ້ນຶກເຖິງໃບຊາທີ່ບິດມ້ວນ. ການຫຸ້ມຫໍ່ນີ້ເໝາະສົມທັງສຳລັບການເກັບຮັກສາຢູ່ເຮືອນ ແລະ ການເດີນທາງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Rock Rhyme Tea ການຫຸ້ມຫໍ່ຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Rock Rhyme Tea ການຫຸ້ມຫໍ່ຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Rock Rhyme Tea ການຫຸ້ມຫໍ່ຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm - ແທັກ
- Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
- ເຕັກໂນໂລຊີການຜະລິດ
- The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
- ການຄົ້ນຄວ້າ
- This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
- ແຮງບັນດານໃຈ
- This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
- ໄລຍະເວລາໂຄງການ
- The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
- ຂັ້ນຕອນການດຳເນີນງານ
- The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
- ສິດທິບັດ
- Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
- ສະມາຊິກທີມ
- Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau - ເຄຣດິດຮູບພາບ
- Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
