Propeller ປ້າຍຊື່ by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2014
Propeller ປ້າຍຊື່
Client: Stumbras
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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The Design
About Propeller ປ້າຍຊື່
Propeller ແມ່ນການລວບລວມວິນຍານທີ່ມາຈາກຫລາຍພາກສ່ວນຂອງໂລກ, ຕິດພັນກັບຫົວຂໍ້ການເດີນທາງທາງອາກາດແລະນັກທ່ອງທ່ຽວທົດລອງເປັນຕົວລະຄອນຂອງຍີ່ຫໍ້. ຄຸນລັກສະນະຂອງເຄື່ອງດື່ມແຕ່ລະຊະນິດແມ່ນຖືກ ສຳ ຜັດຜ່ານພາບປະກອບຕ່າງໆ, ການຈາລຶກທີ່ຄ້າຍຄືກັບປ້າຍຊື່ການບິນແລະຮູບແຕ້ມທີ່ເຮັດເປັນສູດອາຫານຄັອກເທນ. ການອອກແບບທີ່ຫລາກຫລາຍແບບໄດ້ຖືກປະສົມປະສານກັບໂຕນຕ່າງໆຂອງແຜ່ນແພທີ່ມີສີ, ຫຼາຍປະເພດທີ່ແຕກຕ່າງກັນ, ຮູບແບບແລະການຝັງ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Propeller ປ້າຍຊື່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Propeller ປ້າຍຊື່ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Propeller ປ້າຍຊື່ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
- Tags
- Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
- Production Technology
- Flexo printing, cold foil, glossy and matt varnish, embossing.
- Design Challenge
- To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
- Research
- Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
- Inspiration
- Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
- Project Duration
- Started in 2013, the collection will be expanded with other beverages.
- Operation Flow
- The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA") - Image Credits
- Edgaras Marozas
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