Alita ການອອກແບບຂວດແລະປ້າຍກຳກັບ by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2017
Alita ການອອກແບບຂວດແລະປ້າຍກຳກັບ
Client: Mv Group
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
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The Design
About Alita ການອອກແບບຂວດແລະປ້າຍກຳກັບ
ເປົ້າໝາຍຫຼັກຂອງການອອກແບບໃໝ່ແມ່ນເພື່ອເພີ່ມການຮັບຮູ້ຕໍ່ແບຣນດ์ໂດຍລວມແລະເນັ້ນໃຫ້ເຫັນລັກສະນະທີ່ໂດດເດັ່ນເຊັ່ນ: ວິທີການຜະລິດແບບດັ້ງເດີມ, ວັດຖຸດິບແລະຄຸນນະພາບ. ການສ້າງຕົວຕົນໃໝ່ຂອງແບຣນດ์ ALITA ຢ່າງສົມບູນປະກອບມີຂວດແບບໃໝ່, ໂລໂກ້ທີ່ໄດ້ຮັບການປັບປຸງ, ລາຍເຊັນອັກສອນ, ຝາປິດແລະການອອກແບບປ້າຍກຳກັບ. ຜະລິດຕະພັນໃນປັດຈຸບັນມີອົງປະກອບຕ່າງໆທີ່ເຈາະຈົງກັບປະເພດຂອງເຫຼົ້າແວງມີຟອງແລະແຊມເປນຫຼາຍຂຶ້ນ ພ້ອມດ້ວຍການນຳສະເໜີສຳພັດຄລາສສິກທີ່ອ່ອນໂຍນແລະຄວາມໝັ້ນຄົງບາງຢ່າງ ແຕ່ຍັງຄົງຮັກສາຄວາມຮູ້ສຶກທີ່ທັນສະໄໝແລະອ່ອນໂຍນໂດຍລວມ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Alita ການອອກແບບຂວດແລະປ້າຍກຳກັບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Alita ການອອກແບບຂວດແລະປ້າຍກຳກັບ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Alita ການອອກແບບຂວດແລະປ້າຍກຳກັບ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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