Chips BCBG ການຫຸ້ມຫໍ່ອາຫານ by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Chips BCBG ການຫຸ້ມຫໍ່ອາຫານ
by Arome Agency
Client: BCBG - La Ducale
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #71297The Design
About Chips BCBG ການຫຸ້ມຫໍ່ອາຫານ
BCBG ແມ່ນເຄື່ອງ ໝາຍ ການຄ້າທີ່ຖືກສ້າງຂື້ນໃນປີ 2001 ທາງພາກໃຕ້ຂອງປະເທດຝຣັ່ງ. ຍີ່ຫໍ້ນີ້ໃຫ້ການຜະລິດທີ່ມີຄຸນນະພາບສູງສຸດດ້ວຍຄວາມຄິດສ້າງສັນທີ່ດີເລີດຂອງສູດແລະລົດຊາດ. ຜູ້ອອກແບບຖືກສ້າງຂື້ນໃນປີ 2020 ຊຸດ ໃໝ່ ຂອງຕົວລະຄອນ ສຳ ລັບລະດັບຊິບ ໃໝ່. ພວກເຂົາເຮັດວຽກກ່ຽວກັບແນວຄວາມຄິດຂອງຕົວ ໜັງ ສື / ຕົວລະຄອນ. ພາບປະກອບ ໃໝ່ ເຫຼົ່ານີ້ເປັນຕົວແທນໃຫ້ແກ່ຄວາມແຕກຕ່າງໃນສຽງເດີມແລະສຽງມ່ວນ. ຕົວລະຄອນແມ່ນງາມແລະສະຫງ່າງາມຄືກັບຜະລິດຕະພັນທີ່ເປັນຕົວແທນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Chips BCBG ການຫຸ້ມຫໍ່ອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Chips BCBG ການຫຸ້ມຫໍ່ອາຫານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Chips BCBG ການຫຸ້ມຫໍ່ອາຫານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
