ຜົນງານ Mirzam: Monsters Collection ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ ໂດຍ Backbone Branding ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ຄຳບັນຈຸພັນ· 2021
Mirzam: Monsters Collection ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ
ລູກຄ້າ: Backbone Branding
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #86552ການອອກແບບ
ກ່ຽວກັບ Mirzam: Monsters Collection ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ
ຜູ້ຜະລິດຊັອກໂກແລັດຈາກ UAE (Dubai) ຕ້ອງການຍີ່ຫໍ້ສໍາລັບຊັອກໂກແລັດທີ່ເຮັດດ້ວຍມື. ຈາກການຕັ້ງຊື່ແລະຕົວຕົນໄປສູ່ການອອກແບບຜະລິດຕະພັນແລະການຫຸ້ມຫໍ່, ທີມງານໄດ້ອອກແບບແຕ່ລະອົງປະກອບດ້ວຍເລື່ອງທີ່ຫນ້າປະທັບໃຈໃນທົ່ວແນວຄວາມຄິດທັງຫມົດ. ຍີ່ຫໍ້ໂດຍອີງໃສ່ການເດີນທາງໂດຍຜ່ານ Orient ວັດຖຸບູຮານຕາມເສັ້ນທາງມະຫາສະຫມຸດທີ່ລືມຍາວແລະເສັ້ນທາງຖືກສ້າງຂື້ນ. ການເດີນທາງຈາກປະເທດຫນຶ່ງໄປອີກປະເທດ, ກອງປະຊຸມ monsters ແລະລັກສະນະ mythical. ການອອກແບບການຫຸ້ມຫໍ່ແມ່ນພາບລວງຕາຂອງການເດີນທາງລະຫວ່າງ myth ແລະຄວາມເປັນຈິງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Mirzam: Monsters Collection ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Mirzam: Monsters Collection ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Mirzam: Monsters Collection ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Width 31 mm x Depth 1 mm x Height 61 mm
- ແທັກ
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- ເຕັກໂນໂລຊີການຜະລິດ
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- ການຄົ້ນຄວ້າ
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- ແຮງບັນດານໃຈ
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- ໄລຍະເວລາໂຄງການ
- January-September 2015, Yerevan, Armenia
- ຂັ້ນຕອນການດຳເນີນງານ
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- ສິດທິບັດ
- Copyrights belong to Mirzam Chocolate Makers
- ສະມາຊິກທີມ
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - ເຄຣດິດຮູບພາບ
- All Photo Credits to Bacbkone Branding
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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