Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ by Seyon Kim

Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບສັງຄົມ Competition Category.

ທອງສຳລິດສັງຄົມ· 2020

Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ

by Seyon Kim

Client: Seyon Kim

A' Design Award ລະດັບທອງສຳລິດ Winner in ສັງຄົມ Category

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The Design

About Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ

Care for Mom To Be ແມ່ນແຄມເປນສ້າງຄວາມຕະຫນັກຕໍ່ສາທາລະນະກ່ຽວກັບຄວາມຕ້ອງການຂອງແມ່ຍິງຖືພາທີ່ຕ້ອງເດີນທາງ. ແຄມເປນນີ້ຮ້ອງຂໍໃຫ້ຜູ້ໂດຍສານຄົນອື່ນໆສະລະບ່ອນນັ່ງໃນລົດໄຟ ຫຼື ບ່ອນຈອດລົດໃຫ້ແກ່ພວກເຂົາ. ອັດຕະລັກສະນະທາງສາຍຕາຖືກພັດທະນາຂຶ້ນຈາກໂລໂກ້ທີ່ຮວມເອົາຮູບຮ່າງຂອງຄົນຖືພາເຂົ້າກັບຮູບຮ່າງຫົວໃຈ ເພື່ອສະທ້ອນເຖິງການຖືພາ ແລະ ການດູແລເອົາໃຈໃສ່. ໂຕນສີພາສເທວອຸ່ນຂອງສີແດງປະສົມສີສົ້ມຖືກນຳມາໃຊ້ແທນສີທີ່ມັກຖືກເຊື່ອມໂຍງກັບການຖືພາໂດຍທົ່ວໄປ. ໂປສເຕີ ແລະ ປີ້ລົດໄຟໃຕ້ດິນສະບັບພິມມີໂລໂກ້ນີ້ປະກົດຢູ່ຕາມສະຖານີ ແລະ ບ່ອນຈອດລົດຕ່າງໆ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Care for Mom to Be ແຄມເປນສ້າງຄວາມຕະຫນັກທາງສັງຄົມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim