Iridescent ການຫຸ້ມຫໍ່ຊາ by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Iridescent ການຫຸ້ມຫໍ່ຊາ
Client: Pin Shiang Tea Co., Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #88575The Design
About Iridescent ການຫຸ້ມຫໍ່ຊາ
ໂຄງການນີ້ສົມທົບສິນລະປະ, ທິດທາງການ ດຳ ລົງຊີວິດແລະວັດທະນະ ທຳ ຕາເວັນອອກແລະຕາເວັນຕົກເຂົ້າເປັນພາບດຽວກັນ, ມັນໃຊ້ຫມຶກແປງດ້ວຍສີສັນສົດໃສແລະວັດສະດຸທີ່ແຕກຕ່າງກັນແລະວິທີການພິມ. ຄວາມເຂັ້ມແຂງຂອງການໃຊ້ແປງແລະສີຂອງຫມຶກເປັນຕົວແທນໃຫ້ລົດຊາດຂອງຊາຊາໄຕ້ຫວັນ, ສີສັນສົດໃສແລະຮູບເງົາເຫລື້ອມເປັນຕົວແທນໃຫ້ແກ່ຈຸດເດັ່ນ. ເງົາແລະແສງ, ຄວາມເປັນຈິງແລະເປັນແນວຄິດຫລັກຂອງການອອກແບບນີ້. ເພື່ອ ທຳ ລາຍຮູບພາບຕົ້ນສະບັບຂອງວັດທະນະ ທຳ ຊາ, ຊຸດນີ້ຊັກຊວນໃຫ້ໃຊ້ທັດສະນະແລະການອອກແບບ ໃໝ່ໆ ເພື່ອແນະ ນຳ ໃຫ້ຄົນລຸ້ນ ໃໝ່ ແລະໂລກແຕກຕ່າງກັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Iridescent ການຫຸ້ມຫໍ່ຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Iridescent ການຫຸ້ມຫໍ່ຊາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Iridescent ການຫຸ້ມຫໍ່ຊາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
- Dimensions & Packaging
- Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
- Tags
- Iridescent, Tea, Art, Shadow, Light, Packaging design
- Production Technology
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. - Design Challenge
- In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
- Research
- The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
- Inspiration
- Shadows and lights, virtuality and reality is the main concept of this design.
To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world. - Project Duration
- The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
- Operation Flow
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
- Team Members
- Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd. - Image Credits
- Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao
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