Yedao Lugui Baijiu ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2020
Yedao Lugui Baijiu ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ
Client: Hainan Yedao Liquor Developemt Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #88698The Design
About Yedao Lugui Baijiu ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ
Yedao Lugui Baijiu ແມ່ນການອອກແບບຫຸ້ມຫໍ່ສຳລັບຍີ່ຫໍ້ເຫຼົ້າຈາກແຂວງໄຫໜານ ຢູ່ພາກໃຕ້ຂອງປະເທດຈີນ. ສະຖານທີ່ທ່ອງທ່ຽວທີ່ມີຊື່ສຽງແປດແຫ່ງຂອງໄຫໜານ ຖືກນຳສະເໜີເປັນຮູບແຕ້ມຢູ່ດ້ານໜ້າຂອງແກ້ວແກ້ວ. ປ້າຍຄໍຂວດຖືກແຍກອອກດ້ວຍສີທີ່ແຕກຕ່າງກັນ. ກ່ອງນອກແມ່ນເຮັດຈາກ acrylic ແລະ ເຈ້ຍ, ດັ່ງນັ້ນຈຶ່ງສາມາດເຫັນຂວດທີ່ມີຮູບແຕ້ມຢູ່ດ້ານໃນໄດ້ຢ່າງຊັດເຈນ. ການປໍ້າຄຳ ແລະ ການພິມໄໝ ຖືກນຳໃຊ້ໃສ່ກ່ອງ, ແລະ ຂວດຖືກຕົບແຕ່ງດ້ວຍຝີມືການອົບດອກໄມ້. ໂຄງສີຟ້າທີ່ລຽບງ່າຍ ສະທ້ອນເຖິງວັດທະນະທຳ ແລະ ການທ່ອງທ່ຽວທ້ອງຖິ່ນຂອງໄຫໜານ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Yedao Lugui Baijiu ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Yedao Lugui Baijiu ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Yedao Lugui Baijiu ການຫຸ້ມຫໍ່ເຄື່ອງດື່ມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
- Dimensions & Packaging
- The packaging box size is 325mm in length, 326mm in width and100mm in height.
- Tags
- Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
- Production Technology
- The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
- Design Challenge
- The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
- Research
- The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
- Inspiration
- The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
- Team Members
- Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
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