Beautiful Life ບັນຈຸພັນລູກເບິ້ນໄລ່ແມງ by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Beautiful Life ບັນຈຸພັນລູກເບິ້ນໄລ່ແມງ
Client: Beijing Lvsan Chemistry Co.Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #89378The Design
About Beautiful Life ບັນຈຸພັນລູກເບິ້ນໄລ່ແມງ
ຊີວິດອັນສວຍງາມ ເປັນການອອກແບບບັນຈຸພັນສຳລັບລູກເບິ້ນໄລ່ແມງທີ່ຈຳໜ່າຍໃນປະເທດຈີນ. ການບັນຈຸພັນລູກເບິ້ນໄລ່ແມງຖືກຄວບຄຸມຢ່າງເຂັ້ມງວດ, ດັ່ງນັ້ນຜະລິດຕະພັນສ່ວນໃຫຍ່ໃນທ້ອງຕະຫຼາດຈຶ່ງມີລັກສະນະຄ້າຍຄືກັນ. ຊີວິດອັນສວຍງາມ ໄດ້ນຳໃຊ້ໂລໂກ້ແບບຕົວອັກສອນສິລະປະ, ດອກພິກ ແລະ ຮູບແຕ້ມທີ່ໄດ້ແຮງບັນດານໃຈຈາກຮູບແຕ້ມຈີນບູຮານ. ຊ່ອງເປີດມີຮູບຊົງເປັນຄ້າງຄາວ, ເຊິ່ງເປັນສັນຍາລັກແຫ່ງພອນປະທານຕາມປະເພນີ. ກະປ໋ອງດີບຸກຖືກພິມດ້ວຍ 8 ສີ, ສ່ວນກ່ອງເຈ້ຍຖືກສະຫຼັກລວດລາຍ ແລະ ປິດທອງ. ກະປ໋ອງດີບຸກສາມາດປິດກັ້ນກິ່ນເໝັນໄດ້ ແລະ ສາມາດເກັບຮັກສາໄວ້ໃຊ້ຄືນໄດ້ອີກ. ຝາໃນທີ່ຖືກເຊື່ອງໄວ້ເຮັດໃຫ້ເດັກນ້ອຍເປີດອອກໄດ້ຍາກ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Beautiful Life ບັນຈຸພັນລູກເບິ້ນໄລ່ແມງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Beautiful Life ບັນຈຸພັນລູກເບິ້ນໄລ່ແມງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Beautiful Life ບັນຈຸພັນລູກເບິ້ນໄລ່ແມງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Dimensions & Packaging
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tags
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Production Technology
- 8-color tinplate printing
Carving on paper
Gilding over paper - Design Challenge
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Research
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Project Duration
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Operation Flow
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Team Members
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Image Credits
- Shuwei Qi and Rijiang Wang, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
