Nudus ອາຫານຫວ່າງ by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2020
Nudus ອາຫານຫວ່າງ
Client: Depot Creative
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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About Nudus ອາຫານຫວ່າງ
ການຫຸ້ມຫໍ່ສໍາລັບບໍລິສັດທີ່ເລີ່ມຕົ້ນໄດ້ສະແດງໃຫ້ເຫັນເຖິງຊິບຫມາກໄມ້ແລະຜັກທີ່ມີສຸຂະພາບດີເຫຼົ່ານີ້, ປັດຊະຍາຄວາມດີທີ່ເປືອຍກາຍເປົ່າແລະຕະຫລົກທີ່ຫຼິ້ນ. ຈຸດແຕກຕ່າງຂອງພວກມັນແມ່ນເຮັດມາຈາກຕ່ອນໝາກໄມ້ ແລະ ຜັກ, ອົບແຫ້ງ, ບໍ່ມີຫຍັງເພີ່ມຕື່ມ - ເພາະສະນັ້ນຈຶ່ງເປັນ 'ເປົ່າເປືອຍ' ແນວຄວາມຄິດ. ເຖິງວ່າສີດຳເປັນທາງເລືອກທີ່ກ້າຫານ ແລະ ບໍ່ທຳມະດາສຳລັບຕະຫຼາດອາຫານຫວ່າງທີ່ມີສຸຂະພາບດີ, ແຕ່ອົງການດັ່ງກ່າວໄດ້ເລືອກອັນນີ້ເພື່ອສະແດງເຖິງຄວາມສົດຊື່ນຂອງຜະລິດຕະພັນ ແລະ ໃຫ້ມັນຂຶ້ນຕື່ມ. ການຖ່າຍຮູບຖ່າຍຮູບຜະລິດຕະພັນກ່ອນແລະຫຼັງການອົບແຫ້ງດ້ວຍອາກາດສະແດງໃຫ້ເຫັນວ່າຫມາກໄມ້ແມ່ນດີທີ່ທໍາມະຊາດຕັ້ງໃຈ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Nudus ອາຫານຫວ່າງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Nudus ອາຫານຫວ່າງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Nudus ອາຫານຫວ່າງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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