Fruit Bites ການຫຸ້ມຫໍ່ ໝາກ ໄມ້ແຫ້ງ by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2020
Fruit Bites ການຫຸ້ມຫໍ່ ໝາກ ໄມ້ແຫ້ງ
Client: Fruit Bites
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #93428The Design
About Fruit Bites ການຫຸ້ມຫໍ່ ໝາກ ໄມ້ແຫ້ງ
ມີຫຍັງດີກ່ວາອາຫານຫວ່າງທີ່ບໍ່ມີຄວາມຮູ້ສຶກຜິດ ສຳ ລັບເດັກນ້ອຍຂອງທ່ານ? ການອອກແບບການຫຸ້ມຫໍ່ ໝາກ ໄມ້ Bites ຖືກອອກແບບມາເພື່ອກະຕຸ້ນໃຫ້ເດັກນ້ອຍປ່ຽນນິໄສອາຫານຫວ່າງແລະເລືອກກິນ ໝາກ ໄມ້ແຫ້ງຈາກ ທຳ ມະຊາດແທນອາຫານຫວ່າງທີ່ບໍ່ມີປະໂຫຍດ. ຈຸດປະສົງແມ່ນເພື່ອສ້າງຄວາມເຂັ້ມແຂງໃຫ້ພໍ່ແມ່ທຸກຄົນປ່ຽນຮູບແບບອາຫານຫວ່າງຂອງລູກ / ນາງ. ສິ່ງທ້າທາຍແມ່ນການອອກແບບຕົວລະຄອນທີ່ສະທ້ອນເຖິງຜົນປະໂຫຍດຂອງ ໝາກ ໄມ້ທີ່ເດັກນ້ອຍສາມາດເຂົ້າໃຈໄດ້ງ່າຍແລະກ່ຽວຂ້ອງກັບສິ່ງທີ່ເຢັນແລະມີສຸຂະພາບດີ. ໝາກ ມ່ວງມີບົດບາດ ສຳ ຄັນຕໍ່ສຸຂະພາບຜິວ. ກ້ວຍຊ່ວຍໃຫ້ທ່ານຮັກສາສາຍຕາປົກກະຕິ. Apple ແມ່ນສິ່ງທີ່ດີ ສຳ ລັບຄວາມຊົງ ຈຳ ແລະຄວາມເຂັ້ມຂົ້ນຂອງທ່ານ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Fruit Bites ການຫຸ້ມຫໍ່ ໝາກ ໄມ້ແຫ້ງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Fruit Bites ການຫຸ້ມຫໍ່ ໝາກ ໄມ້ແຫ້ງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Fruit Bites ການຫຸ້ມຫໍ່ ໝາກ ໄມ້ແຫ້ງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits. - Dimensions & Packaging
- Width 90 mm x 45 Depth x Height 140 mm
- Tags
- Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
- Production Technology
- The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
- Design Challenge
- The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration. - Research
- At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
- Inspiration
- The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
- Project Duration
- The project started in August 2019 in Cairo and finished in October 2019 in Cairo
- Operation Flow
- Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
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