ຜົນງານ Wilsons ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ອາຫານໝາ ໂດຍ Gary Lawson ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2020
Wilsons ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ອາຫານໝາ
ໂດຍ Gary Lawson
ລູກຄ້າ: Lawson Design
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #94058ການອອກແບບ
ກ່ຽວກັບ Wilsons ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ອາຫານໝາ
ຂໍ້ຄວາມໜັງສື: Wilsons ແມ່ນການອອກແບບຫຸ້ມຫໍ່ສຳລັບອາຫານໝາທີ່ຜະລິດດ້ວຍວິທີການອັດເຢັນ. ຊຸດຜະລິດຕະພັນນີ້ປະກອບດ້ວຍສາມຜະລິດຕະພັນ, ແຕ່ລະຢ່າງມີໃຫ້ເລືອກໃນຂະໜາດຖົງ 2.5 ກິໂລກຣາມ ແລະ 10 ກິໂລກຣາມ. ພາບປະກອບຂອງທິວທັດແຫ່ງໝູ່ເກາະບຣິຕິຊ (British Isles) ຖືກອອກແບບໃຫ້ພັນລ້ອມທົ່ວທັງຖົງ, ແລະ ແຕ່ລະຜະລິດຕະພັນມີຊື່ ແລະ ໂຕນສີສະເພາະຂອງຕົນເອງ. ຖົງເຫຼົ່ານີ້ຖືກພິມດ້ວຍລະບົບ CMYK ໂດຍໃຊ້ເຕັກນິກເຟຼັກໂຊກຣາຟີ (Flexography) ດ້ວຍນ້ຳໝຶກທີ່ມີພື້ນຖານນ້ຳເທິງຊັ້ນເຄືອບສີຂາວແບບເຕັມຜືນ, ຈາກນັ້ນຈຶ່ງເຮັດການເຄືອບແວັກນິດປ້ອງກັນແບບໃສເພື່ອຄວາມສົມບູນ. ຖົງໂຮງງານທີ່ເບົາ ເຮັດຈາກແຜ່ນອະລູມີນຽມ (foil) ພ້ອມລະບົບເປີດ-ປິດແບບຊິບທີ່ສາມາດປິດຄືນໄດ້ ໄດ້ຖືກນຳມາໃຊ້ແທນຖົງເຈ້ຍທີ່ໜັກ, ຊ່ວຍໃຫ້ອາຫານສົດຢູ່ໄດ້ນານຂຶ້ນ ແລະ ຊ່ວຍຫຼຸດຜ່ອນເສດເຫຼືອຈາກການໃຊ້ຫຸ້ມຫໍ່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Wilsons ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ອາຫານໝາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Wilsons ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ອາຫານໝາ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Wilsons ໜ້າທີ່ຫຼັກ: ຫຸ້ມຫໍ່ອາຫານໝາ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- ແທັກ
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- ເຕັກໂນໂລຊີການຜະລິດ
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- ການຄົ້ນຄວ້າ
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- ແຮງບັນດານໃຈ
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- ໄລຍະເວລາໂຄງການ
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- ຂັ້ນຕອນການດຳເນີນງານ
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- ເຄຣດິດຮູບພາບ
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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