Avgoulakia ຊຸດນຳສະເໜີການຂາຍ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2021
Avgoulakia ຊຸດນຳສະເໜີການຂາຍ
Client: Zouras Farm
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #94660The Design
About Avgoulakia ຊຸດນຳສະເໜີການຂາຍ
ອັນໃດມາກ່ອນ: ໄກ່ຫຼືໄຂ່? ນັ້ນແມ່ນຄຳຖາມທຳອິດທີ່ປົກກະຕິຕ້ອງໄດ້ຮັບຄຳຕອບ, ແຕ່ໃນກໍລະນີນີ້ກໍມີຄຳຖາມອີກຂໍ້ໜຶ່ງເຊັ່ນກັນ. ເມື່ອທ່ານຕ້ອງການຊິມຜະລິດຕະພັນຄລາສສິກໃນແບບທີ່ບໍ່ຄາດຄິດແລະແຕກຕ່າງ, ທ່ານຕ້ອງການຫຍັງ? ກ່ອນອື່ນໝົດ, ການນຳສະເໜີທີ່ບໍ່ຄາດຄິດທີ່ສາມາດໂດດເດັ່ນ. ນັ້ນແມ່ນສິ່ງທີ່ຕ້ອງໄດ້ຖືກສ້າງຂຶ້ນສຳລັບແບຣນ Avgoulakia, ຜ່ານແນວຄິດສ້າງສັນທີ່ສາມາດຖ່າຍທອດຄວາມເປັນເອກະລັກຂອງແບຣນໃນແບບທີ່ທັນສະໄໝ, ແຕກຕ່າງ ແລະ ສະໜຸກສະໜານ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Avgoulakia ຊຸດນຳສະເໜີການຂາຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Avgoulakia ຊຸດນຳສະເໜີການຂາຍ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Avgoulakia ຊຸດນຳສະເໜີການຂາຍ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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