Skip to content
Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ by Antonia Skaraki

Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເຫຼັກບັນຈຸພັນ· 2021

Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ

by Antonia Skaraki

Client: Psiloreitis

A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category

18,673

Verified Award Winner

Verify Award Status for #94659

Colors

The Design

About Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ

Psiloreitis ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສະບັບຈຳກັດສຳລັບເຄື່ອງດື່ມນ້ຳອັດລົມ Gazoza. ການຫຸ້ມຫໍ່ນີ້ສະແດງເຖິງການສະເຫຼີມສະຫຼອງເຈັດສິບປີແຫ່ງການຜະລິດ. ສະຫຼາກແຕ່ລະອັນອ້າງອີງເຖິງແຕ່ລະທົດສະວັດທີ່ແຕກຕ່າງກັນ ນັບແຕ່ຊຸມປີ 1950 ຈົນເຖິງຊຸມປີ 2010, ໂດຍນຳໃຊ້ລວດລາຍທີ່ເຊື່ອມໂຍງກັບແຟຊັນ, ດົນຕີ ແລະ ເຕັກໂນໂລຊີຂອງແຕ່ລະຍຸກສະໄໝ. ການອອກແບບຖືກຈັດວາງເປັນລວດລາຍປະສົມສີສັນ ແລະ ຮູບຮ່າງແບບທັນສະໄໝ. ຕົວແກ້ວເຮັດຈາກແກ້ວ ແລະ ສະຫຼາກແມ່ນຊອງເຈ້ຍ, ເຊິ່ງຖືກເລືອກໃຊ້ເປັນທາງອອກທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ. ແກ້ວແຕ່ລະໜ່ວຍມີສະໄຕລ໌ສະເພາະຂອງຕົນເອງ ເຊິ່ງເຮັດໃຫ້ສາມາດເກັບສະສົມໄດ້ຄົບຊຸດ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Psiloreitis ការຫຸ້ມຫໍ່ເຄື່ອງດື່ມນ້ຳອັດລົມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging
Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags
Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology
Glass and paper. Environmentally friendly packaging.
Design Challenge
The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research
Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration
Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration
The project started and finished in 2019, in Athens, Greece.
Operation Flow
This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members
Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits
A.S. Advertising, 2019

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate