Hou Juice ບັນຈຸພັນນ້ຳໝາກໄມ້ by Leng Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2020
Hou Juice ບັນຈຸພັນນ້ຳໝາກໄມ້
by Leng Chen
Client: Pagoda
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #95369The Design
About Hou Juice ບັນຈຸພັນນ້ຳໝາກໄມ້
Hou Juice ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຍີ່ຫໍ້ນ້ຳໝາກໄມ້ສົດ. ຂວດມີເສັ້ນຜ່າສູນກາງ 45 ມິນລິແມັດ ແລະ ຄວາມສູງ 165 ມິນລິແມັດ. ຂວດພລາສຕິກຖືກຫຸ້ມດ້ວຍຟິມສີມຸກ ແລະ ຕົກແຕ່ງດ້ວຍການເຮັດຜິວດ້ານ ແລະ ການພິມສີສະເພາະຈຸດ. ຮູບແຕ້ມລິງເປັນຫົວຂໍ້ພາບຫຼັກ ແລະ ມີການແຕ້ມເລື່ອງລາວແຍກຕ່າງຫາກສຳລັບແຕ່ລະລົດຊາດໝາກໄມ້. ລິງແມ່ນສັນຍາລັກຂອງບໍລິສັດໝາກໄມ້ແມ່ ແລະ ເປັນເຄື່ອງໝາຍຂອງພະລັງຊີວິດໃນວັດທະນະທຳຈີນ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອສະແດງເຖິງທຳມະຊາດ ຄວາມສົດ ແລະ ຄຸນນະພາບ ພ້ອມທັງສ້າງຄວາມໄວ້ວາງໃຈໃນກຸ່ມຜູ້ຊື້ທີ່ໃສ່ໃຈສຸຂະພາບ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Hou Juice ບັນຈຸພັນນ້ຳໝາກໄມ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Hou Juice ບັນຈຸພັນນ້ຳໝາກໄມ້ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hou Juice ບັນຈຸພັນນ້ຳໝາກໄມ້ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
- Dimensions & Packaging
- Diameter 45mm x Height 165mm
- Tags
- juice, packaging, branding, drink, beverages，
- Production Technology
- The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
- Design Challenge
- The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
- Research
- The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
- Inspiration
- We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
- Project Duration
- The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
- Operation Flow
- Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
- Team Members
- Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak - Image Credits
- Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.
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