Hailuo ບັນຈຸພັນຫູຟັງ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2020
Hailuo ບັນຈຸພັນຫູຟັງ
by Xiaomi
Client: Xiaomi
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo ບັນຈຸພັນຫູຟັງ
Hailuo ແມ່ນການອອກແບບບັນຈຸພັນທີ່ສ້າງຂຶ້ນສຳລັບຫູຟັງແບບໃສ່ໃນຫູ ແທນທີ່ຈະສະແດງຮູບຖ່າຍຂອງຜະລິດຕະພັນ ບັນຈຸພັນນີ້ນຳສະເໜີຮູບພາບຂອງເປືອກຫອຍນອຕິລຸສທີ່ຖືກຜ່າເປັນຊີ້ນ ໂດຍມີຫູຟັງວາງຢູ່ພາຍໃນຊ່ອງກົ້ນຫອຍ ຮູບຊົງກົ້ນຫອຍຂອງເປືອກຫອຍນັ້ນເຊື່ອມໂຍງກັບການສະທ້ອນສຽງ ຮູບພາບທັງໝົດຖືກກົດນູນລົງເທິງພື້ນຜິວເພື່ອໃຫ້ຫອຍນອຕິລຸສມີຄວາມຮູ້ສຶກສົມຈິງ ເຈ້ຍສີເງິນພ້ອມກັບໝຶກສີດຳເຮັດໃຫ້ບັນຈຸພັນມີແສງລະຍິບລະຍັບອ່ອນໆ ທີ່ສື່ເຖິງເທັກໂນໂລຢີທີ່ກ້າວໜ້າ ກ່ອງແບບດຶງອອກມີສອງຊັ້ນ ດັ່ງນັ້ນຫູຟັງແລະສາຍຂອງມັນຈະຖືກເຫັນກ່ອນ ສ່ວນອຸປະກອນເສີມຈະຢູ່ຊັ້ນລຸ່ມ
The Recognition
About the A' Design Award ລະດັບຄຳ
Hailuo ບັນຈຸພັນຫູຟັງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Hailuo ບັນຈຸພັນຫູຟັງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hailuo ບັນຈຸພັນຫູຟັງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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