Mi Watch Li Bai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນໂມງອັດສະລິຍະ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2020
Mi Watch Li Bai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນໂມງອັດສະລິຍະ
by Xiaomi
Client: Xiaomi
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນໂມງອັດສະລິຍະ
Mi Watch Li Bai ແມ່ນບັນຈຸພັນທີ່ອອກແບບສຳລັບໂມງອັດສະລິຍະ. ກ່ອງເຮັດຈາກເຈ້ຍ ແລະ ບັນຈຸຖາດເຍື່ອກະດາດ, ດັ່ງນັ້ນຈຶ່ງບໍ່ໄດ້ໃຊ້ພລາສຕິກ. ມີການໃສ່ໂຮໂລແກຣມສາມມິຕິໃສ່ບໍລິເວນໜ້າປັດຂອງບັນຈຸພັນ. ຄື້ນນ້ຳຈະປາກົດຄ້າຍຄືກຳລັງໄຫຼເມື່ອເບິ່ງກ່ອງຈາກມູມທີ່ແຕກຕ່າງກັນ. ການພິມແບບນູນ ແລະ ໝຶກພິເສດຊ່ວຍສ້າງຮູບລັກສະນະ ແລະ ໂຄງສ້າງພື້ນຜິວຂອງໜ້າປັດ ແລະ ສາຍໂມງຄືນມາໃໝ່. ໂມງວາງຢູ່ເທິງສ່ວນທີ່ຍົກສູງຂອງຖາດແທນທີ່ຈະເປັນຮ່ອງ, ດັ່ງນັ້ນໂມງຈຶ່ງເບິ່ງຄືກັບລອຍຢູ່. ບັນຈຸພັນມີຂະໜາດ 295 ຄູນ 79 ຄູນ 49 ມິນລິແມັດ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Mi Watch Li Bai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນໂມງອັດສະລິຍະ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Mi Watch Li Bai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນໂມງອັດສະລິຍະ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Mi Watch Li Bai ໜ້າທີ່ຫຼັກ: ບັນຈຸພັນໂມງອັດສະລິຍະ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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