Buchanan's Red Seal ບັນຈຸພັນຂວດວິສກີ້ by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2020
Buchanan's Red Seal ບັນຈຸພັນຂວດວິສກີ້
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #99305The Design
About Buchanan's Red Seal ບັນຈຸພັນຂວດວິສກີ້
Buchanan's Red Seal ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບວິສກີ້ປະສົມ (blended whisky) ການອອກແບບກວມເອົາໂຄງສ້າງຂວດແບບໃໝ່ ປ້າຍສະຫຼາກ ແລະ ກ່ອງຂອງຂວັນ ຂວດມີເສັ້ນໂຄ້ງອ່ອນນຸ້ມທີ່ເປັນກອບໃຫ້ຕາປະທັບສີແດງທີ່ວາງຢູ່ໃຈກາງດ້ານໜ້າ ຕາສັນຍາລັກ (crest) ຂອງ Buchanan's ຖືກປັ້ນນູນຢູ່ດ້ານຫຼັງຂອງແກ້ວ ເພື່ອໃຫ້ສາມາດເຫັນຕາສັນຍາລັກຜ່ານດ້ານໜ້າໄດ້ ລາຍເຊັນປັ້ນນູນຕັ້ງຢູ່ຄຽງຂ້າງຕາປະທັບ ແກ້ວສີອຳພັນຄ່ອຍໆປ່ຽນເປັນສີຂຽວອ່ອນຢູ່ສ່ວນຖານ ຊຶ່ງເປັນລັກສະນະທີ່ໃຊ້ຮ່ວມກັນທົ່ວທັງກຸ່ມຜະລິດຕະພັນ ກ່ອງຂອງຂວັນເປີດອອກຄືກັບປຶ້ມເພື່ອເຜີຍໃຫ້ເຫັນຂວດ
The Recognition
About the A' Design Award ລະດັບຄຳ
Buchanan's Red Seal ບັນຈຸພັນຂວດວິສກີ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Buchanan's Red Seal ບັນຈຸພັນຂວດວິສກີ້ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Buchanan's Red Seal ບັນຈຸພັນຂວດວິສກີ້ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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