Old Parr ຫີບຫໍ່ເຫຼົ້າວິສະກີ້ by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2020
Old Parr ຫີບຫໍ່ເຫຼົ້າວິສະກີ້
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #99812The Design
About Old Parr ຫີບຫໍ່ເຫຼົ້າວິສະກີ້
Old Parr ແມ່ນການອອກແບບຫີບຫໍ່ສຳລັບຊຸດເຫຼົ້າສະກັອດວິສະກີ້. ແກ້ວທີ່ມີລວດລາຍແຕກແລະຮູບຊົງທີ່ອຽງຂອງມັນຖືກຮັກສາໄວ້ແລະຖືກເສີມໃຫ້ດີຂຶ້ນເພື່ອຮັກສາຄຸນນະພາບການສຳຜັດຂອງຫີບຫໍ່ແລະຄວາມຮູ້ສຶກໃນມືເມື່ອຖອກ. ລວດລາຍແຕກແບບທຳມະຊາດໄດ້ຖືກພັດທະນາຮ່ວມກັບຊ່າງເຮັດແກ້ວ. ປ້າຍສະຫຼາກຖືກພິມໃສ່ວັດຖຸໂລຫະດ້ວຍສີຂາວແລະຫົກສີ, ວານິດສອງຊັ້ນແລະແຜ່ນປັ໊ມນູນໜຶ່ງແຜ່ນ. ກ່ອງໃຊ້ວັດຖຸໂລຫະແບບດຽວກັນແລະແຜ່ນປັ໊ມນູນທີ່ຖືກແກະສະຫຼັກເຊິ່ງເຮັດຊ້ຳລວດລາຍແຕກ. ຕົວອັກສອນແບບ Old English ແລະຄຳຖະແຫຼງກ່ຽວກັບອາຍຸເຮັດໃຫ້ນຶກເຖິງປະຫວັດຄວາມເປັນມາຂອງຍີ່ຫໍ້.
The Recognition
About the A' Design Award ລະດັບເງິນ
Old Parr ຫີບຫໍ່ເຫຼົ້າວິສະກີ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Old Parr ຫີບຫໍ່ເຫຼົ້າວິສະກີ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Old Parr ຫີບຫໍ່ເຫຼົ້າວິສະກີ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was tasked to restage the brand, and to redesign the complete range, bringing consistency, elevating and modernizing the look and feel of the pack, and completely redesigning Old Parr 18.The brand world became 2D representation of brand values, elements and personality that can be translated into any medium or 3D space. This became the touchstone for how the brand would develop as the team moved from packaging to advertising, to events and experiences.
- Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits, #oldparr #latinamerica
- Production Technology
- For the Old Parr redesign, forceMAJEURE printed the labels on metallic substrate with white and 6 colors, 2 varnishes and one embossing plate. The boxes are printed on metallic substrate as well. The challenge here was to reproduce the bottle label on the facing and apply a sculpted emboss plate over all the box to reproduce the emblematic Old Parr crackle that the bottle is famous for.
- Design Challenge
- The redesign of the Old Parr packaging required special attention. Foremost, the brand needed to be “refreshed,” but still maintain its quirkiness and character. Old Parr’s crackled bottle and iconic tilt are recognized worldwide, and great care was given to retain and enhance the bottle’s tactility.
We researched techniques and crackled pattern designs, and worked closely with the glassmaker to achieve the organic crackled pattern, elegant in its own right when viewed up close.
It was important to honor the rich history of the brand and Thomas Parr, the man, while infusing modernity into the design. The Old English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. The Portrait of Thomas Parr appears on the front of the bottle with a clever design and printing technique that enables him to appear and disappear when viewing the bottle from different angles. - Inspiration
- Born in Scotland, Old Parr has conquered the warm heart of Latin America where it is a synonym of unpretentious status. Its crackled bottle and iconic tilt are recognized worldwide. Great care was given to retain and enhance the bottle’s tactility. forceMAJEURE Design worked closely with the glassmaker to achieve the organic crackled pattern, elegant on its own when viewed up close. The Olde English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. Thomas Parr appears on the front of the bottle with a clever design/printing technique.
- Operation Flow
- Old Parr’s crackled bottle and iconic tilt are an important part of the brand's personality. In the bottle design, great care was given to retain and enhance the bottle’s tactility, and its feel in the hand when pouring. The bottles tilt reminds us to always see life from a different perspective and embrace all it has to offer.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Harry Chong, Product Design Director
Steve Assandri, Production Manager - Image Credits
- Photo Image 1: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 2: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 3: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 4: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 5: Taka Igarashi for forceMAJEURE Photo Studio
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