Dengo 80g Šokolado plytelė – autorius Brazil & Murgel Design Studio

Darbas Dengo 80g Šokolado plytelė, kurio autorius Brazil & Murgel Design Studio, yra itin vertinamas prestižinio 2020 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Maisto, gėrimų ir kulinarijos meno dizainas.

AuksinisKulinarijos menas· 2020

Dengo 80g Šokolado plytelė

Dizaineris: Brazil & Murgel Design Studio

Klientas: Dengo Chocolates

Kategorijos Kulinarijos menas laimėtojas – Auksinis apdovanojimas A' Design Award

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Dizainas

Apie Dengo 80g Šokolado plytelė

Dengo 80g – tai šokolado plytelė, sukurta „Dengo Chocolates“. Skulptūriška forma atspindi Atlanto miško elementus Bahijoje, Brazilijoje, kur nuimamas kakavos derlius – sausus lapus, lapiją ir sėklas. Lenkti paviršiai jungia dvimates ir trimates linijas, todėl poliruota apdaila atspindi šviesą per visą plytelę. Plytelė gaminama polikarbonato formose, pagamintose naudojant CNC staklėmis apdorotus aliuminio šablonus, kurie išlaiko plonas linijas ir kreives. Kintantis storis suteikia traškų lūžį laužiant plytelę.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

Dengo 80g Šokolado plytelė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Dengo 80g Šokolado plytelė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Dengo 80g Šokolado plytelė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Matmenys ir pakuotė: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Žymos: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Gamybos technologija: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Dizaino iššūkis: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Tyrimas: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Įkvėpimas: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projekto trukmė: The project took place in Sao Paulo, between May and October 2018.
Veikimo eiga: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentai: n/a
Komandos nariai: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Nuotraukų autoriai: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato