BSTN Raffle Sneaker Box by Ralf Kauffmann

BSTN Raffle Sneaker Box by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.

SidabrinisReklama· 2021

BSTN Raffle Sneaker Box

by Ralf Kauffmann

Client: Brainartist GmbH

Sidabrinis apdovanojimas A' Design Award Winner in Reklama Category

41,835

Verified Award Winner

Verify Award Status for #112712

Atrasti dabar Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BSTN Raffle Sneaker Box

Užduotis buvo sukurti ir pagaminti Nike batų veiksmo figūrą. Kadangi šie batai derina baltos gyvatės odos dizainą su ryškiai žaliais elementais, buvo aišku, kad veiksmo figūra bus iškreipta. Dizaineriai per labai trumpą laiką nubrėžė ir optimizavo figūrą kaip veiksmo figūrą gerai žinomų veiksmo herojų stiliaus. Tada jie sukūrė nedidelį komiksą su istorija ir pagamino šią figūrą 3D spausdinimu su aukštos kokybės pakuotėmis.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

BSTN Raffle Sneaker Box laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad BSTN Raffle Sneaker Box bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. BSTN Raffle Sneaker Box yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging: Hero: 30cm
Box : 40cm
Tags: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology: 3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge: Timetable from idea to delevering: 6 Weeks
Research: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members: Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits: Copyright by Brainartist, Nike and BSTN.