Bronzinis Reklama · 2024
Love Art Kampanija
- Bronzinis apdovanojimas A' Design Award 2024 in Reklama
- CLIENT: Dahlstedt Holding SL
- Estimated Number of Design Views: 81,362
- Verification code 5A9EA57FB5 · Verify this award
Colors
About Love Art Kampanija
Savo debiutinėje kampanijoje Winghook imasi drąsaus ir meninio užmojo, siekdama pateikti ryškų pareiškimą. Naudodama kruopščią skaitmeninės manipuliacijos ir meninės reinterpretacijos sintezę, Winghook į savo naratyvą įtraukia garsias meno istorijos šedevrus. Meistriškai manipuliuodama, kampanija tiksliai ir kruopščiai kviečia žiūrovus įžvelgti neatitikimus. Gretindama pažįstamus klasikinius kūrinius su novatoriškais posūkiais, Winghook ne tik kviečia apmąstyti, bet ir patvirtina savo meistriškumą saugant meninių lobių vientisumą.
About the Bronzinis apdovanojimas A' Design Award
Love Art Kampanija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Love Art Kampanija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Love Art Kampanija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
- Dimensions & Packaging
- Posters: 480 X 640 mm
Magazine: 200 X 280 mm - Tags
- Art, Creative, Museum, Paintings
- Production Technology
- More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics. - Design Challenge
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
- Research
- For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain). - Inspiration
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
- Project Duration
- The project started in Dec 2021 in Stockholm SUE and it’s still running.
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
