Bronzinis Reklama · 2021
I Love You From Afar Socialinis
by Alvaro Gonzalez and Renato Galecio
- Bronzinis apdovanojimas A' Design Award 2021 in Reklama
- CLIENT: Inbrax
- Estimated Number of Design Views: 13,549
- Verification code 04441B5E52 · Verify this award
Colors
About I Love You From Afar Socialinis
Pandemijos pradžioje, kai Čilėje visi buvo karantine, visos „Miniso" parduotuvės buvo uždarytos ir, siekiant išlaikyti įsipareigojimą savo auditorijai, buvo sukurta kampanija „Myliu Tave Iš Tolo", kuri buvo įgyvendinta 100 proc. internetu, pateikiant tūkstančius pramogų idėjų vartotojams, kol jie buvo izoliuoti.
About the Bronzinis apdovanojimas A' Design Award
I Love You From Afar Socialinis laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad I Love You From Afar Socialinis bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. I Love You From Afar Socialinis puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Image Credits
- Miniso, Inbrax
