BTY Brand Identity Logotipas ir jo taikymai by Etude Digital is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2022

BTY Brand Identity Logotipas ir jo taikymai

by Etude Digital

Client: BTY Group

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #138763

Atrasti dabar Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logotipas ir jo taikymai

BTY prekės ženklo identitetas – tai logotipo ir jo taikymų programa, sukurta „BTY Group“. Logotipo ženklas yra analitinė ir matematinė gennakerio bures išskleidimo momento interpretacija. Dizainas taip pat nurodo į permainas, kurias gennakerio burė atnešė buriavimo lenktynėms. Ženklas simbolizuoja ateitį, kurioje žmonės valdo technologijas. Prieš pasiekiant siekiamą geometriją, buvo sukurta daugiau nei 300 pieštuku darytų eskizų, kurie vėliau buvo tobulinami skaitmeninėje aplinkoje. Pagrindinė spalva – juoda, papildyta ryškiomis spalvomis. Juoda ir balta forma leidžia lengvai atkurti ženklą ant įvairių paviršių.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

BTY Brand Identity Logotipas ir jo taikymai laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad BTY Brand Identity Logotipas ir jo taikymai bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. BTY Brand Identity Logotipas ir jo taikymai puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer