Lamay Island's Souvenir Series Prekės ženklo pakuotė by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Prekės ženklo pakuotė by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2022

Lamay Island's Souvenir Series Prekės ženklo pakuotė

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

13,376
Verified Award Winner
Verify Award Status for #138794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lamay Island's Souvenir Series Prekės ženklo pakuotė

Liuiju salos suvenyrų serija – tai dovanų pakuotės dizainas džiovintai žuviai ir geltonuodegių tunų žuvies lazdelėms. Vizualinis įvaizdis paremtas Liuiju salos Taivane peizažu ir kultūra, o pagrindiniu grafiniu elementu naudojama vietinė Akmens vazos uola. Išorinė dėžutė pagaminta iš popieriaus ir atsidaro su magnetiniu dangteliu, jos matmenys – 34 x 23 x 6 centimetrai. Spausdinant naudojama bronzinė aukso spalva ir dalinis blizgus laminavimas. Vidinis užtrauktukas maišelis palaiko džiovintos žuvies šviežumą. Suvalgius maistą, dėžutę galima pakartotinai panaudoti daiktams laikyti.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Lamay Island's Souvenir Series Prekės ženklo pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Lamay Island's Souvenir Series Prekės ženklo pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Lamay Island's Souvenir Series Prekės ženklo pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang