Buddy Workwear Prekės ženklo identitetas by Pilotfisch GmbH and Co. KG

Buddy Workwear Prekės ženklo identitetas by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Sidabrinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.

SidabrinisReklama· 2022

Buddy Workwear Prekės ženklo identitetas

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Sidabrinis apdovanojimas A' Design Award Winner in Reklama Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear Prekės ženklo identitetas

„Buddy Workwear“ yra prekės ženklo identitetas, sukurtas darbo drabužių gamintojui Vokietijoje. Pavadinimas „Buddy“ sudaro identiteto pagrindą ir yra kilęs iš ankstesnio įmonės pavadinimo. Tamsiai mėlyna yra pagrindinė spalva, leidžianti produktams ir nuotraukoms išsiskirti, o šviesiai mėlyna naudojama kaip akcentinė ir paryškinimo spalva. Šios dvi spalvos papildo viena kitą lyg draugai. Aiški tipografija ir paprastas žodynas pabrėžia tiesioginę prekės ženklo laikyseną. Identitetas pritaikytas spausdintiems bukletams, interneto svetainei, vaizdo įrašui ir socialinių tinklų kampanijai.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Buddy Workwear Prekės ženklo identitetas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Buddy Workwear Prekės ženklo identitetas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Buddy Workwear Prekės ženklo identitetas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster