Sidabrinis Reklama · 2023
Vivo X80 Lauko reklamos kampanija
by Output
- Sidabrinis apdovanojimas A' Design Award 2023 in Reklama
- CLIENT: Output
- Estimated Number of Design Views: 561,088
- Verification code AA1E195502 · Verify this award
Colors
About Vivo X80 Lauko reklamos kampanija
Vivo X80 – tai lauko reklamos kampanija, sukurta išmaniųjų telefonų serijai reklamuoti. Vietoj 3D ekrano be akinių, įrengto aukštai ant pastato, kampanijoje naudojamas milžiniškas grindų ekranas, įrengtas tiesiai ant žemės, kad žiūrovai galėtų stebėti iš arti. Turinys suskirstytas į septynis veiksmus ir buvo rodomas Šendžene ir Siane. Du radarai ir žmogaus kūno fiksavimo technologija seka žiūrovų padėtį ir judesius, todėl vaizdai reaguoja į žiūrovus. Vaizdui rodyti naudojama lazerinės projekcijos technologija.
About the Sidabrinis apdovanojimas A' Design Award
Vivo X80 Lauko reklamos kampanija laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Vivo X80 Lauko reklamos kampanija bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Vivo X80 Lauko reklamos kampanija yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
- Dimensions & Packaging
- We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
- Tags
- Naked eye 3d, Interactive, Epic, Innovation, Creative
- Production Technology
- Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator. - Design Challenge
- How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
- Research
- How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
- Inspiration
- Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
- Project Duration
- The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
- Operation Flow
- Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
- Image Credits
- Photographer: Xujie Yan
