Yep Kolageno produkto pakuotė by Tiger Pan

Yep Kolageno produkto pakuotė by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Auksinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

AuksinisPakuotės· 2023

Yep Kolageno produkto pakuotė

by Tiger Pan

Client: By-Health Co., Ltd.

Auksinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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Colors

The Design

About Yep Kolageno produkto pakuotė

Yep – tai pakuotė, sukurta geriamajam kolageno produktui. Išorinė dėžutė yra trikampės formos, pasirinktos siekiant sukelti stabilumo ir tvirtumo įspūdį. Dėžutė pagaminta iš popieriaus plaušienos – perdirbamos medžiagos, o išorinės dėžutės matmenys yra 170 mm x 100 mm x 186 mm. Viduje geriamasis kolagenas laikomas stikliniame buteliuke. Etiketė atspausdinta naudojant skaidrią foliją, kuri suteikia drėgną ir gaivią išvaizdą. Rožinis logotipas perteikia jaunystę ir gyvybingumą. Aiškus informacijos išdėstymas ir vieninga serijos sistema padeda pirkėjams atpažinti produktą iš toli.

The Recognition

About the Auksinis apdovanojimas A' Design Award

Yep Kolageno produkto pakuotė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Yep Kolageno produkto pakuotė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Yep Kolageno produkto pakuotė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan