Chinese Style Coffee Kavos pakuotės iliustracija by Weina Xiao is a highly esteemed winner of the very prestigious 2023 Auksinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
AuksinisGrafika· 2023
Chinese Style Coffee Kavos pakuotės iliustracija
by Weina Xiao
Client: Manta Ray Coffee Roasters
Auksinis apdovanojimas A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #145544The Design
About Chinese Style Coffee Kavos pakuotės iliustracija
„Chinese Style Coffee“ – tai iliustracijų serija, sukurta kavos pupelių prekės ženklui ir pritaikyta pakuotėms bei plakatams. Iliustracijos sujungia kavos kultūrą su tradicine kinų kultūra. Pekino operos personažai ir kinų kardo meistrai pakeičia įprastas kavos reklamos figūras. Pozos kilusios iš Pekino operos pasirodymų ir primena kavos puodelio kėlimo gestą. Kiekviena iliustracija nupiešta pieštuko stiliumi naudojant „Procreate“ programą, kuri išlaiko rankų darbo pojūtį ir smulkias detales. Kiekvienos iliustracijos dydis – 21 x 29,7 centimetro.
The Recognition
About the Auksinis apdovanojimas A' Design Award
Chinese Style Coffee Kavos pakuotės iliustracija laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Chinese Style Coffee Kavos pakuotės iliustracija bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Chinese Style Coffee Kavos pakuotės iliustracija kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
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