Bronzinis Reklama · 2023
Ride on the Right Track Socialinės žiniasklaidos kampanija
by Tai Yuan Chiou and Chien Chun Feng
- Bronzinis apdovanojimas A' Design Award 2023 in Reklama
- CLIENT: Momentum Bikes
- Estimated Number of Design Views: 33,814
- Verification code 7EF6823554 · Verify this award
Colors
About Ride on the Right Track Socialinės žiniasklaidos kampanija
„Ride on the Right Track“ – tai socialinės žiniasklaidos kampanija, sukurta dviračių prekės ženklui, siekiant skatinti tvarius kasdienius įpročius. Kampanijoje naudojamos organiškos iliustracijos, žalia spalvų paletė, augalais įkvėpti vaizdai ir draugiška komunikacija, kad tvarumas taptų lengviau suprantamas ir prieinamas. Turinį sudaro smagūs faktai infografikų forma, „Instagram“ ir „Facebook“ istorijų lipdukai, tiesioginė transliacija ir socialinės žiniasklaidos filtras. Per mažus, paprastus veiksmus skatinami ekologiškesni susisiekimo būdai ir miesto žemdirbystė. Siekiama sukurti bendrą poveikį, kylantį iš kasdienių pasirinkimų.
About the Bronzinis apdovanojimas A' Design Award
Ride on the Right Track Socialinės žiniasklaidos kampanija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Ride on the Right Track Socialinės žiniasklaidos kampanija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Ride on the Right Track Socialinės žiniasklaidos kampanija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Dimensions & Packaging
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Tags
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Production Technology
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Design Challenge
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Research
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Inspiration
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Project Duration
- The project started in April and ended in May 2022 in North America and Europe.
- Operation Flow
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Patents
- Copyrights belong to Momentum Bike, 2023.
- Image Credits
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
