Mono Pizza Prekės ženklo identitetas by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2023
Mono Pizza Prekės ženklo identitetas
Client: Irina Kolosovska
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
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The Design
About Mono Pizza Prekės ženklo identitetas
„Mono Pizza“ – tai prekės ženklo identitetas, sukurtas picerijai Jungtinėje Karalystėje. Pavadinimas jungia žodžius „Mona Liza“ ir „pica“, susiejant dailę ir kulinariją. Logotipe susilieja Mona Lizos veidas su apvalia picos forma. Ženklas nupieštas naudojant monolinijos techniką ir taisyklingas grafines formas, todėl ramus žvilgsnis perteikiamas be smulkių detalių. Naudojamos tik trys spalvos, o jų kontrastas užbaigia aiškią ir minimalistinę kompoziciją. Identitetas pritaikytas picos pakuotei, kurios matmenys 320 x 320 x 40 milimetrų, atspausdintai „Pantone“ dažais.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Mono Pizza Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Mono Pizza Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Mono Pizza Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
- Dimensions & Packaging
- Pizza packaging dimensions:320х320х40
Printing with Pantone ink - Tags
- logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
- Design Challenge
- The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.
External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized - Research
- The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.
The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists - Inspiration
- The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.
I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression. - Project Duration
- The project started in April 2022 and work on the branding continues to this day.
- Operation Flow
- The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
- Image Credits
- Irina Kolosovska
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