Bronzinis Reklama · 2023
Sogno Jewelry Design Prekės ženklo identiteto sistema
- Bronzinis apdovanojimas A' Design Award 2023 in Reklama
- CLIENT: Sogno
- Estimated Number of Design Views: 31,119
- Verification code 5D0D39AD73 · Verify this award
Colors
About Sogno Jewelry Design Prekės ženklo identiteto sistema
„Sogno Jewelry Design“ yra prekės ženklo identiteto sistema, sukurta juvelyrikos prekės ženklui. Logotipas kilęs iš augalų formų – kreivė primena stiebą, o iš lapų perimtos detalės pridėtos prie serifinio šrifto. Pagrindinis motyvas – figmedis. Pagrindinis elementas yra apskritimas, simbolizuojantis žiedą ir dviejų žmonių ryšį. Identitetas taikomas iliustracijoms, spalvoms, iškaboms, pirkinių maišeliams, parduotuvės interjerui ir užsakymų lapams. Apvali žiedo dėžutė atsiveria tarsi pražystantis žiedas, o šiam sprendimui sukurti ir išbandyti penkiasdešimt prototipų.
About the Bronzinis apdovanojimas A' Design Award
Sogno Jewelry Design Prekės ženklo identiteto sistema laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Sogno Jewelry Design Prekės ženklo identiteto sistema bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Sogno Jewelry Design Prekės ženklo identiteto sistema puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Press Kit
- Unique Properties
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Design Challenge
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Research
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Project Duration
- The project started in October 2020 in Seoul, and finished in March 2021.
- Operation Flow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
